HubSpot and Google Analytics analytics data do not match

[ABellini]

Hi, i'm analyzing my webinar's landing page performance and I notice that Hubspot and Google Analytics data don't match.

I read that "If you have a cookie consent banner that requires opt-in, it may impact the number of sessions and views tracked. For example, if Google Analytics code is added to the Integration tab in HubSpot settings and a visitor visits a HubSpot-hosted page and opts out of the cookie banner, HubSpot will still count an anonymous view, but the Google Analytics script will not load and the view will not be counted in Google Analytics." 

My problem is a little bit different, I've on Google Analytics more sessions than Hubsot. What could be the cause? Thank you

[karstenkoehler · Accepted solution]

Hi @ABellini,

HubSpot has a detailed article about the reasons behind differences in measurements and potential issues: https://knowledge.hubspot.com/reports/why-do-hubspot-and-google-analytics-not-match

Specifically:

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Please note: while HubSpot session numbers can be closely aligned with Google Analytics session numbers, these two numbers are not expected to match exactly.

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Please have a look and report back if you have any follow-up questions!

Best regards