How to upload blog subscribers

[DJames79]

Hi all,

Today's question is related to moving a news website over to HubSpot. The site has thousands of subscribers, and we email the latest updates daily and weekly. I'm trying to find best practice for setting this up. I was thinking I should use the blog feature as the basis for this site and get our theme updated to reflect our look. So upon investigating this we would want to be emailing out to our list of subscribers.
Would I use the normal import tool for this?
If we are emailing them, are they counted against our marketing contacts?
What are the pros and cons of blog vs website?
Not a lot of knowledge base artices on this. Any points on a good resource would also be helpful?

[karstenkoehler · Accepted solution]

Hi @DJames79,

Yes, the regular import tool would be the right way to go about this: https://knowledge.hubspot.com/import-and-export/set-up-your-import-file

During or after the import, yes, you would have to make sure to mark them as marketing contacts: https://knowledge.hubspot.com/records/set-contacts-as-marketing

Additionally, don't forget to opt them into your blog subscription type (which is create automatically, see link about blog subscription emails below). https://knowledge.hubspot.com/records/manage-your-subscription-preferences-and-types

You might also find this helpful: https://knowledge.hubspot.com/blog/set-up-blog-subscription-emails

The pros of using HubSpot are the built-in subscription and RSS features, directly integrated with the CRM side and email features. The cons could lie within having to first build a template that matches the rest of your website and that by managing a newsletter through HubSpot, your subject to the marketing contact billing.

Best regards!

[DJames79]

Thank you @karstenkoehler @your way more knowledgeable than the knowledge base!

Next question, let's say we have our blog setup, we're posting new articles every day and our subscribers have been added. I can't find info on how we build/manage the content that goes out in the newsletter to inform our subscribers. Is the email a template we have control over where we can select articles to appear in it. Does the blog connect to this email or is it cut and paste?