How to add a podcast to our website (or not?)SOLVE
May 2, 2017 10:33 AM
Hi everyone, and thanks in advance for your help!
My company wants to start a podcast to expand our digital footprint. I see that some others in our field (video production) have created another website specifically for their podcasts, adding a new page every time they publish an episode. The pages include links back to their main website, sponsorships, plus either bullet points or full transcript from the podcast.
My question is whether it makes more sense to set up a separate site, or add pages to our existing site. Would a separate site add more SEO juice than keeping those pages on our main site?
Also, if we do add pages, how best to do that? Use a blog module, and treat each new podcast page as a blog post? Or just create a podcast page template?
Thank you so much for your help on this!
Solved! Go to Solution.
May 4, 2017 1:16 PM - edited May 4, 2017 1:17 PM
Great question! I've come across 2 schools of thought on podcasts:
- Host the audio file yourself on a blog
- Have a hosting company like SoundCloud do the hosting
Sounds like you've chosen option 1, hosting the show's RSS feed on a separate domain? That can run a risk of fragmenting your SEO, if it's living off your main domain. You're doing all the right things by providing episode transcripts -- without that, you'd have a tough time seeing organic traffic to the domain hosting the podcast.
You may be better served creating a separate blog on your main domain (assuming the persona / audience for your business and podcast are aligned), and then create a blog post for each new podcast episode, embedding the show's audio file that will become the podcast RSS feed listeners will download on iTunes, etc. Hosting that file on your own blog will require a little more technical wizardry than hosting it on SoundCloud, but in any case, definitely, definitely, definitely keep uploading transcripts for the sake of organic SEO.
You're asking all the right questions!
-- Alex Crumb | HubSpot Academy