How Does HubSpot Resolve the Potential Negative Effect of Smart (Dynamic) Content on SEO
The HubSpot Academy puts a lot of emphasis on the option to display different content to a website page visitor based on their contact details in the CRM.
In their exmaples, they showcase how a H1 headline can change depending on who is visiting, which is determined through smart content filters.
I searched through the resources, but haven't found anyone asking this question or any of the knowledge base articles addresing this issue.
Anyone has some information or answers to how HubSpot resolves this, other than using smart content on no-indexed landing pages that one doesn't plan to rank.
"Googlebot generally doesn't consider dynamic rendering as cloaking. As long as your dynamic rendering produces similar content, Googlebot won't view dynamic rendering as cloaking. "
How Does HubSpot Resolve the Potential Negative Effect of Smart (Dynamic) Content on SEO
"Google bot generally doesn't" "as long as it produces similar content" A bit vague, wouldn't you say? Would you risk creating dynamic website pages with this level of uncertainty? Plus, Hubspot touts smart content as a prime feature (which it is for page UX), has tonnes of resources about SEO, but does not address the issue of cloaking anywhere, or reassure users, or provide a bit more instruction based on tests in terms of best practices for smart content relative to ranking dynamic pages. I'd like their opinion.