How Does HubSpot Resolve the Potential Negative Effect of Smart (Dynamic) Content on SEO
Dec 17, 2020 11:00 AM - edited Dec 19, 2020 3:59 AM
The HubSpot Academy puts a lot of emphasis on the option to display different content to a website page visitor based on their contact details in the CRM.
In their exmaples, they showcase how a H1 headline can change depending on who is visiting, which is determined through smart content filters.
However, this is not best SEO practice. If a page significantly differs from one page load to another as it is crawled by Google Bot, the page is in danger of being penalized for cloaking: https://www.if-so.com/dynamic-content-impact-on-seo/#:~:text=Dynamic%20Content%20Contributes%20to%20....
I searched through the resources, but haven't found anyone asking this question or any of the knowledge base articles addresing this issue.
Anyone has some information or answers to how HubSpot resolves this, other than using smart content on no-indexed landing pages that one doesn't plan to rank.
UPDATE: Here is what some very good SEOs think about it. Still inconclusive, but enough to work with: https://www.linkedin.com/posts/milosmilosavljevic_seo-hubspotcms-seotips-activity-674572143527833190...