Gated content in a blog post

[AFlavin]

Hi all,

I'm just getting started with Hubspot and am trying to figure out the most simple and efficient ways to use the marketing tools.

What I would currently like to do is to create a blog post with a short teaser article giving a summary of a gated whitepaper. From that blog post I would like people to be able to fill in a form that would allow them to gain access to the whitepaper. What would be the most efficient way of doing this? I do not want to send the whitepaper by email, rather have it as a downloadable pdf.

Thanks

[karstenkoehler · Accepted solution]

Hi @AFlavin,

Let's walk through the individual assets needed for this. We're creating the last one first because the previous asset always links to the next.

1. Create a "Thank you" page (Menu > Marketing > Website > Landing Pages). This page is not immediately accessible, only after submitting a form on the landing page will people get here. (That's what makes it gated.) For an example, take this link https://offers.hubspot.com/seo-myths and change /seo-myths to /thank-you/seo-myths.

2. Create the landing page (Menu > Marketing > Website > Landing Pages) and the website form (Menu > Marketing > Lead Capture > Forms). This is the page that people will land on after reading your blog post. Make sure it's optimized for conversions (google "conversion rate optimization landing pages") and set the form to redirect visitors to your "Thank you" page after submitting the form. For an example, check https://offers.hubspot.com/seo-myths.

3. Create a CTA (Menu > Marketing > Lead Capture > CTA). This is the asset that you will add to your blog post. The CTA links to the landing page. For an example, check https://blog.hubspot.com/marketing/seo-myths-ebook. (See the rectangular orange banner at the end of the post.)

Et voilà, you have a full conversion path. You can now place the CTA anywhere you want – and potentially even link to the landing page from your marketing emails.

Hope this helps!