I'm interested in turning on the Double Opt-In feature in Hubspot.
I'm wondering how this works when a new contact fills out a form that is gating an asset?
For instance, does the Contact need to confirm their email via the double opt-in before they are served the asset? Or are they served the asset regardless.
Workflows that send follow-up emails must include "Marketing email confirmation status is any of User clicked confirmation or Customer marked confirmed" in the enrolment criteria, otherwise the email send will be attempted to soon and fail.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
When you enable the Double Opt-In feature in HubSpot, it ensures that contacts confirm their email address before they're added to your marketing email list.
Workflows that send follow-up emails must include "Marketing email confirmation status is any of User clicked confirmation or Customer marked confirmed" in the enrolment criteria, otherwise the email send will be attempted to soon and fail.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer