Consequences of changing to a new domain addressSOLVE
Jul 23, 2019 9:45 PM
We are looking to change the domain address and I have seen blogs on how to do this in Hubspot settings, but I would like to know those who have past experience of doing this and what impact this has on your current traffic, SEO, successful page redirects? And are there any other changes which need to happen in Hubspot with regards to updating Google Analytics code?
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Jul 24, 2019 8:14 AM
The outcomes of changing a domain are variable. Here are some things to consider:
- The history of a domain will be taken into consideration for domain authority. If you are moving from a domain that has been active for a long time to a domain that is brand new, you will likely see a decline in visibility.
- Assume that 10% authority is lost on redirects, even if they are set up appropriately. This too could have a negative impact on visibility.
- Redirects within HubSpot are very easy to manage, so you shouldn't have major issues with that.
- I'm not exactly sure how you're deploying your Google Analytics tag, but to be safe, I would typically recommend that you pull in a fresh version of that code to HubSpot once you change the domain. If you are using Google Tag Manager to post your GA code, you shouldn't have to do anything other than any necessary changes in GTM itself.
In summary, you will likely lose some traffic, visibility, and domain authority as it relates to SEO. If this is a better long term solution for your business, do it, but understand it will take some time and work to get back to the same position.
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