Landing page A/B testing is a Marketing or CMS Hub Professional or Enterprise feature. You can find the steps to run an A/B test here. (During this setup, HubSpot will automatically create a variant which you can then modify for your test.) For free and Starter portals, you'd have to integrate another landing page or A/B testing tool from the HubSpot App Marketplace to run tests.
(If you clone a landing page, HubSpot will create two separate assets and you'll have to publish it under two separate URLs. You won't be able to test them under the same URL.)
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
Landing page A/B testing is a Marketing or CMS Hub Professional or Enterprise feature. You can find the steps to run an A/B test here. (During this setup, HubSpot will automatically create a variant which you can then modify for your test.) For free and Starter portals, you'd have to integrate another landing page or A/B testing tool from the HubSpot App Marketplace to run tests.
(If you clone a landing page, HubSpot will create two separate assets and you'll have to publish it under two separate URLs. You won't be able to test them under the same URL.)
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer