Blog, Website & Page Publishing

LROADY
Colaborador(a)

Best practice for old landing pages

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Looking for best practices from my peers: what do you do with old landing pages when they need to be retired?

Specifically, we create landing pages with registration forms for tradeshow meetings.  Those old landing pages are still out there on the web, but doing no good. The very old landing pages are using old hubspot templates featuring website menus of the past.

What's the best way to manage? unpublish and 301 redirect?

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Phil_Vallender
Solução
Participante de valor | Parceiro Diamante
Participante de valor | Parceiro Diamante

Best practice for old landing pages

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Hi @LROADY

 

I would definitely unpublish those pages - it sounds like they offer visitors little value now and could be confusing. 

 

301 redirection is usually a good idea - although is only really necessary if those pages recieve traffic, i.e. from search engines or referral links, that you want to preserve. 

 

Hope this helps.

Phil Vallender | HubSpot Website Agency

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IanGuiver
Solução
Colaborador(a) | Parceiro Diamante
Colaborador(a) | Parceiro Diamante

Best practice for old landing pages

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Hi @LROADY,

 

Yes I agree, your best option would be to unpublish and set up a 301 redirect. Here's a link on how to do that:

https://knowledge.hubspot.com/website-user-guide/how-to-use-the-url-mapping-tool-to-redirect-pages

 

We often choose to archive old landing pages as well, which helps to organise your file manager (you can see how to do that here: https://knowledge.hubspot.com/articles/kcs_article/cos-general/what-are-the-best-practices-for-remov...)

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Aakar
Solução
Conselheiro(a) de destaque

Best practice for old landing pages

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Hi @LROADY

 

As you mentioned, I'd suggest unpublishing the page and implementing the URL redirection. 

 

Thanks.

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost

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7 Respostas 7
arthurs
Colaborador(a)

Best practice for old landing pages

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There is actually no way to un-publish a blog listing page in HubSpot 😮

You will need to redirect the listing page and then either leave the listing page, if you're not sure you want to delete it yet, or go for the delete.

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PamCotton
Gerente da Comunidade
Gerente da Comunidade

Best practice for old landing pages

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Hey @arthurs, thank you for sharing your thoughts with us!

 

Kindly,

Pam

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Nico_publico
Colaborador(a) | Parceiro Diamante
Colaborador(a) | Parceiro Diamante

Best practice for old landing pages

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On the same note: Would you also unpublish and redirect blogposts that have no value anymore? 

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Aakar
Solução
Conselheiro(a) de destaque

Best practice for old landing pages

resolver

Hi @LROADY

 

As you mentioned, I'd suggest unpublishing the page and implementing the URL redirection. 

 

Thanks.

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost
IanGuiver
Solução
Colaborador(a) | Parceiro Diamante
Colaborador(a) | Parceiro Diamante

Best practice for old landing pages

resolver

Hi @LROADY,

 

Yes I agree, your best option would be to unpublish and set up a 301 redirect. Here's a link on how to do that:

https://knowledge.hubspot.com/website-user-guide/how-to-use-the-url-mapping-tool-to-redirect-pages

 

We often choose to archive old landing pages as well, which helps to organise your file manager (you can see how to do that here: https://knowledge.hubspot.com/articles/kcs_article/cos-general/what-are-the-best-practices-for-remov...)

Phil_Vallender
Solução
Participante de valor | Parceiro Diamante
Participante de valor | Parceiro Diamante

Best practice for old landing pages

resolver

Hi @LROADY

 

I would definitely unpublish those pages - it sounds like they offer visitors little value now and could be confusing. 

 

301 redirection is usually a good idea - although is only really necessary if those pages recieve traffic, i.e. from search engines or referral links, that you want to preserve. 

 

Hope this helps.

Phil Vallender | HubSpot Website Agency
TGG1
Participante

Best practice for old landing pages

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Do you still recommend the actions listed above?  I want to confirm there have been no changes to the recommendation on how to handle outdated landing pages & other content. 

Thank you.