Blog, Website & Page Publishing

LROADY
投稿者

Best practice for old landing pages

解決

Looking for best practices from my peers: what do you do with old landing pages when they need to be retired?

Specifically, we create landing pages with registration forms for tradeshow meetings.  Those old landing pages are still out there on the web, but doing no good. The very old landing pages are using old hubspot templates featuring website menus of the past.

What's the best way to manage? unpublish and 301 redirect?

3件の承認済みベストアンサー
Phil_Vallender
解決策
最優秀メンバー | Diamond Partner
最優秀メンバー | Diamond Partner

Best practice for old landing pages

解決

Hi @LROADY

 

I would definitely unpublish those pages - it sounds like they offer visitors little value now and could be confusing. 

 

301 redirection is usually a good idea - although is only really necessary if those pages recieve traffic, i.e. from search engines or referral links, that you want to preserve. 

 

Hope this helps.

Phil Vallender | HubSpot Website Agency

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IanGuiver
解決策
投稿者 | Diamond Partner
投稿者 | Diamond Partner

Best practice for old landing pages

解決

Hi @LROADY,

 

Yes I agree, your best option would be to unpublish and set up a 301 redirect. Here's a link on how to do that:

https://knowledge.hubspot.com/website-user-guide/how-to-use-the-url-mapping-tool-to-redirect-pages

 

We often choose to archive old landing pages as well, which helps to organise your file manager (you can see how to do that here: https://knowledge.hubspot.com/articles/kcs_article/cos-general/what-are-the-best-practices-for-remov...)

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Aakar
解決策
キーアドバイザー

Best practice for old landing pages

解決

Hi @LROADY

 

As you mentioned, I'd suggest unpublishing the page and implementing the URL redirection. 

 

Thanks.

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost

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7件の返信
arthurs
投稿者

Best practice for old landing pages

解決

There is actually no way to un-publish a blog listing page in HubSpot 😮

You will need to redirect the listing page and then either leave the listing page, if you're not sure you want to delete it yet, or go for the delete.

0 いいね!
PamCotton
コミュニティーマネージャー
コミュニティーマネージャー

Best practice for old landing pages

解決

Hey @arthurs, thank you for sharing your thoughts with us!

 

Kindly,

Pam

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0 いいね!
Nico_publico
投稿者 | Diamond Partner
投稿者 | Diamond Partner

Best practice for old landing pages

解決

On the same note: Would you also unpublish and redirect blogposts that have no value anymore? 

0 いいね!
Aakar
解決策
キーアドバイザー

Best practice for old landing pages

解決

Hi @LROADY

 

As you mentioned, I'd suggest unpublishing the page and implementing the URL redirection. 

 

Thanks.

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost
IanGuiver
解決策
投稿者 | Diamond Partner
投稿者 | Diamond Partner

Best practice for old landing pages

解決

Hi @LROADY,

 

Yes I agree, your best option would be to unpublish and set up a 301 redirect. Here's a link on how to do that:

https://knowledge.hubspot.com/website-user-guide/how-to-use-the-url-mapping-tool-to-redirect-pages

 

We often choose to archive old landing pages as well, which helps to organise your file manager (you can see how to do that here: https://knowledge.hubspot.com/articles/kcs_article/cos-general/what-are-the-best-practices-for-remov...)

Phil_Vallender
解決策
最優秀メンバー | Diamond Partner
最優秀メンバー | Diamond Partner

Best practice for old landing pages

解決

Hi @LROADY

 

I would definitely unpublish those pages - it sounds like they offer visitors little value now and could be confusing. 

 

301 redirection is usually a good idea - although is only really necessary if those pages recieve traffic, i.e. from search engines or referral links, that you want to preserve. 

 

Hope this helps.

Phil Vallender | HubSpot Website Agency
TGG1
参加者

Best practice for old landing pages

解決

Do you still recommend the actions listed above?  I want to confirm there have been no changes to the recommendation on how to handle outdated landing pages & other content. 

Thank you.