Best practice for old landing pages

[LROADY]

Looking for best practices from my peers: what do you do with old landing pages when they need to be retired?

Specifically, we create landing pages with registration forms for tradeshow meetings.  Those old landing pages are still out there on the web, but doing no good. The very old landing pages are using old hubspot templates featuring website menus of the past.

What's the best way to manage? unpublish and 301 redirect?

[Phil_Vallender · Accepted solution]

Hi @LROADY

I would definitely unpublish those pages - it sounds like they offer visitors little value now and could be confusing. 

301 redirection is usually a good idea - although is only really necessary if those pages recieve traffic, i.e. from search engines or referral links, that you want to preserve. 

Hope this helps.

[IanGuiver · Accepted solution]

Hi @LROADY,

Yes I agree, your best option would be to unpublish and set up a 301 redirect. Here's a link on how to do that:

https://knowledge.hubspot.com/website-user-guide/how-to-use-the-url-mapping-tool-to-redirect-pages

We often choose to archive old landing pages as well, which helps to organise your file manager (you can see how to do that here: https://knowledge.hubspot.com/articles/kcs_article/cos-general/what-are-the-best-practices-for-remov...)

[arthurs]

There is actually no way to un-publish a blog listing page in HubSpot 😮

You will need to redirect the listing page and then either leave the listing page, if you're not sure you want to delete it yet, or go for the delete.

[PamCotton]

Hey @arthurs, thank you for sharing your thoughts with us!

Kindly,

Pam

[Nico_publico]

On the same note: Would you also unpublish and redirect blogposts that have no value anymore? 

[Aakar · Accepted solution]

Hi @LROADY

As you mentioned, I'd suggest unpublishing the page and implementing the URL redirection. 

Thanks.

[IanGuiver · Accepted solution]

Hi @LROADY,

Yes I agree, your best option would be to unpublish and set up a 301 redirect. Here's a link on how to do that:

https://knowledge.hubspot.com/website-user-guide/how-to-use-the-url-mapping-tool-to-redirect-pages

We often choose to archive old landing pages as well, which helps to organise your file manager (you can see how to do that here: https://knowledge.hubspot.com/articles/kcs_article/cos-general/what-are-the-best-practices-for-remov...)

[Phil_Vallender · Accepted solution]

Hi @LROADY

I would definitely unpublish those pages - it sounds like they offer visitors little value now and could be confusing. 

301 redirection is usually a good idea - although is only really necessary if those pages recieve traffic, i.e. from search engines or referral links, that you want to preserve. 

Hope this helps.

[TGG1]

Do you still recommend the actions listed above?  I want to confirm there have been no changes to the recommendation on how to handle outdated landing pages & other content. 

Thank you.