Best practice for old landing pages

SOLVE
Occasional Contributor

Looking for best practices from my peers: what do you do with old landing pages when they need to be retired?

Specifically, we create landing pages with registration forms for tradeshow meetings.  Those old landing pages are still out there on the web, but doing no good. The very old landing pages are using old hubspot templates featuring website menus of the past.

What's the best way to manage? unpublish and 301 redirect?

3 Accepted solutions

Accepted Solutions
Community Thought Leader | Diamond Partner

Hi @LROADY

 

I would definitely unpublish those pages - it sounds like they offer visitors little value now and could be confusing. 

 

301 redirection is usually a good idea - although is only really necessary if those pages recieve traffic, i.e. from search engines or referral links, that you want to preserve. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
Highlighted
Occasional Contributor | Platinum Partner

Hi @LROADY,

 

Yes I agree, your best option would be to unpublish and set up a 301 redirect. Here's a link on how to do that:

https://knowledge.hubspot.com/website-user-guide/how-to-use-the-url-mapping-tool-to-redirect-pages

 

We often choose to archive old landing pages as well, which helps to organise your file manager (you can see how to do that here: https://knowledge.hubspot.com/articles/kcs_article/cos-general/what-are-the-best-practices-for-remov...)

Esteemed Contributor

Hi @LROADY

 

As you mentioned, I'd suggest unpublishing the page and implementing the URL redirection. 

 

Thanks.

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost
3 Replies 3
Community Thought Leader | Diamond Partner

Hi @LROADY

 

I would definitely unpublish those pages - it sounds like they offer visitors little value now and could be confusing. 

 

301 redirection is usually a good idea - although is only really necessary if those pages recieve traffic, i.e. from search engines or referral links, that you want to preserve. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
Highlighted
Occasional Contributor | Platinum Partner

Hi @LROADY,

 

Yes I agree, your best option would be to unpublish and set up a 301 redirect. Here's a link on how to do that:

https://knowledge.hubspot.com/website-user-guide/how-to-use-the-url-mapping-tool-to-redirect-pages

 

We often choose to archive old landing pages as well, which helps to organise your file manager (you can see how to do that here: https://knowledge.hubspot.com/articles/kcs_article/cos-general/what-are-the-best-practices-for-remov...)

Esteemed Contributor

Hi @LROADY

 

As you mentioned, I'd suggest unpublishing the page and implementing the URL redirection. 

 

Thanks.

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost