Best practice for event landing page post-event

[nstell]

Wondering what folks do with their event landing pages once the event is finished? Take it down and set up a redirect?

Thanks much.

[MFrankJohnson · Accepted solution]

Haven't found any 'best practices' around expired event LPs, but here's a couple things to consider.

- Are there post-event assets that need to be shared (e.g., videos, etc)?

- Will the event be repeated?

If yes to any question above, feel free to 301 redirect to the appropriate follow-up page content - e.g., post-event assets or subsequently scheduled event -- next month's Meet-Up.

If no to both questions above, feel free to 301 redirect to an suitable replacement - e.g., ...

- Blog post about completed event

- Future events listing

Hope that helps. 

Best,
Frank

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www.MFrankJohnson.com

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