Best practice for event landing page post-event

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Occasional Contributor

Wondering what folks do with their event landing pages once the event is finished? Take it down and set up a redirect?

 

Thanks much.

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Community Superstar

Haven't found any 'best practices' around expired event LPs, but here's a couple things to consider.

 

- Are there post-event assets that need to be shared (e.g., videos, etc)?

- Will the event be repeated?

 

If yes to any question above, feel free to 301 redirect to the appropriate follow-up page content - e.g., post-event assets or subsequently scheduled event -- next month's Meet-Up.

 

If no to both questions above, feel free to 301 redirect to an suitable replacement - e.g., ...

- Blog post about completed event

- Future events listing

 

Hope that helps. 

 

Best,
Frank


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www.MFrankJohnson.com

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Hope that helps.

 

Be well,
Frank


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Highlighted
Community Superstar

Haven't found any 'best practices' around expired event LPs, but here's a couple things to consider.

 

- Are there post-event assets that need to be shared (e.g., videos, etc)?

- Will the event be repeated?

 

If yes to any question above, feel free to 301 redirect to the appropriate follow-up page content - e.g., post-event assets or subsequently scheduled event -- next month's Meet-Up.

 

If no to both questions above, feel free to 301 redirect to an suitable replacement - e.g., ...

- Blog post about completed event

- Future events listing

 

Hope that helps. 

 

Best,
Frank


hubspot-solutions-signature-mfrankjohnson-v05.png

www.MFrankJohnson.com

Help find this post quickly ... accept this solution now.

 

Note: HubSpot is a constantly evolving platform. Please check the date of each post and view all solutions in that context.

-- Register here for Inbound 2020

 

Hope that helps.

 

Be well,
Frank


Support • Web • Apps • Training

HubSpot's Hiring World-Wide!

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