Archiving hundreds of blog posts

[twj1522]

I have a client that has hundreds of blog posts that have received little to no traffic. 

We're redoing their blog strategy and implementing pillars and topic clusters. We don't want to keep or repurpose these posts as the ones we're removing have no traffic or maybe single digit traffic.

What is the best practice for what to do with these blog posts.

• Do I just archive them?
• Do I need to do a 301 redirect for every post?
• Do I redirect just ones that may have some inbound links?
  • if we redirect some of them what is the best practice for that?
    • redirect to a pillar page or other web page?
    • redirect to a similar topic blog post?

[Jnix284 · Accepted solution]

Hi @twj1522 happy to share some thoughts on removing blog content that's no longer needed.

Archiving in HubSpot won't actively unpublish them, you'll need to make sure you unpublish before you archive.

You can do a blog export to capture all of the URLs, that will make creating a redirect import file a lot easier.

Yes, I would recommend a 301 redirect for every post - especially if their site map has been indexed by Google (verified with Google Search Console).

For any with inbound links you know of, I would redirect to the most relevant page possible. If there is no overlap in the content, redirect to the blog listing page.

The more similar the redirect link is to the original, the more you'll retain "credit" with Google that your existing search rank should be transfered to the redirected page.

Download the sample CSV here for redirect import to make it easier to manage.