Anyone here tried Sawfish WordPress Integration Plugin?
SOLVE
FCP means "First Contentful Paint".
Basically the time that the browser needs to "draw"(display) the first element of your page.
Since it's rendering happens from top-to-bottom, most times it's the header or something like a text element.
The more code you have the more time it takes to render. This is where you might hit "layout-shifts". For instance, you got something like a <h1> tag on your page, but the styling is defined all over the place. Imagine this: your loading order is
This means that the browser will first display the h1 with the Font Arial and a size of 36px; than it will rerender the text so it will be red and finally the browser will check if the external library can be loaded and apply it, if it's not possible to load he'll try to apply Arial, if this shouldn't work Tahoma, and if this fails the first sans-serif font that is available on the visitors machine. Once done, the line-height is applied and overwrites the one from the body in the theme.css and finally it will change the font-size from 36px to 48px.
All those things are happening blazing fast but as the code might get more and more complex it might hit the layout-shifts more often. And since layout shifts are somewhat related to first contentful paint, it's a necessity to optimize code imo. With HubSpot and a good dev (or theme) you can get very nice results. For instance - I've built my companys website completely from scratch and invested quite a minute into tech optimizations. Nobody would ever see - but feel free to test it with your desired tools. --> graphispot.com
I'd say that the only potential affect on (tech.) SEO might be the FCP - but it depends on your setup. Besides that I wouldn't be concerend since the crawler will be presented an already rendered page so it doesn't matter in terms of (content) SEO.
Also: To be fully honest, I would be much more concered about using a paid plugin to grab and infuse HS information into WordPress. If you are about to pay for the plugin - you can get the HubSpot Starter Suite for about the same price. Or think about the ContentHub by itself.
This allows you to build all the pages directly inside of HubSpot and don't rely on some plugins.
Reason for this: You never can be 100% sure if the plugin provider doens't collect and sell the data. It might be something unharmful like "this user has connected 50 pages" but also something that includes private data, so therefore I wouldn't recommend use any plugin that allows you to fetch something from HS and builds it into WordPress.
Checked the page - it's up to you, but there a many questions popping up in my head.
Why is a WordPress Plugin Provider not using WordPress for his own website
Why is the terms of use page somewhat broken? (the footer appears below the header)
The privacy policy was updated in 2018
The footer links on the terms of use page doesn't work properly
Again, it's up to you, but I would really think about if the use of this plugin is worth it 🙂
Anyone here tried Sawfish WordPress Integration Plugin?
SOLVE
FCP means "First Contentful Paint".
Basically the time that the browser needs to "draw"(display) the first element of your page.
Since it's rendering happens from top-to-bottom, most times it's the header or something like a text element.
The more code you have the more time it takes to render. This is where you might hit "layout-shifts". For instance, you got something like a <h1> tag on your page, but the styling is defined all over the place. Imagine this: your loading order is
This means that the browser will first display the h1 with the Font Arial and a size of 36px; than it will rerender the text so it will be red and finally the browser will check if the external library can be loaded and apply it, if it's not possible to load he'll try to apply Arial, if this shouldn't work Tahoma, and if this fails the first sans-serif font that is available on the visitors machine. Once done, the line-height is applied and overwrites the one from the body in the theme.css and finally it will change the font-size from 36px to 48px.
All those things are happening blazing fast but as the code might get more and more complex it might hit the layout-shifts more often. And since layout shifts are somewhat related to first contentful paint, it's a necessity to optimize code imo. With HubSpot and a good dev (or theme) you can get very nice results. For instance - I've built my companys website completely from scratch and invested quite a minute into tech optimizations. Nobody would ever see - but feel free to test it with your desired tools. --> graphispot.com
Anyone here tried Sawfish WordPress Integration Plugin?
SOLVE
I don't have anything to add to what @Anton shared about the SEO implications, but if you're going to use HubSpot content in WordPress it would be worth exploring the newer content embeds feature to do so directly.
If my reply answered your question please mark it as a solution to make it easier for others to find.