Blog, Website & Page Publishing

LoloMenna
Member

AI post narrator in HubSpot Blogs : Pro and cons

SOLVE

I've started implementing the AI post narrator in my blog posts but I wanna know if any of you have some data, analysis or recommendations 

2 Accepted solutions
Gilempert
Solution
Key Advisor | Partner
Key Advisor | Partner

AI post narrator in HubSpot Blogs : Pro and cons

SOLVE

Hi @LoloMenna! It's awesome that you're experimenting with HubSpot's AI Post Narrator! While I don't have access to specific data or case studies on its performance, I can offer some general recommendations and observations based on how AI voiceover technology is generally used:

Benefits:

  • Improved accessibility: Makes your content more accessible to users with visual impairments.
  • Multitasking: Allows users to consume content while multitasking (driving, working out, etc.).
  • Increased engagement: Can capture attention and keep users engaged longer.
  • Enhanced storytelling: Adds a more dynamic and engaging element to your blog posts.
  • Increased dwell time: Longer user engagement can signal to search engines that your content is valuable (helps SEO).


Challenges:

  • Naturalness: AI-generated voices may not always sound completely natural or human-like.
  • Technical limitations: Some browsers or devices may have limitations in playing audio.
  • Accessibility considerations: Ensure the audio player is accessible to users with disabilities (e.g., keyboard navigation, screen reader compatibility).
  • Content suitability: Not all content may be suitable for audio narration.

You may want to consider doing some testing and check performance:

  • Test different voices: Experiment with different AI voices to find the one that best suits your brand and target audience.
  • Track performance: Monitor key metrics like time on page, bounce rate, and user engagement for blog posts with and without audio narration.
  • Optimize for mobile: Ensure the audio player functions smoothly on mobile devices.
  • Conduct surveys: Ask your readers for feedback on the audio narration feature. Do they find it helpful? Do they have any suggestions for improvement?

I hope this helps! 

 

Kind regards,

Gisele Lempert

Co-Fundadora

Vende Más

HubSpot Certified Trainer - HubSpot Certified Partner

website
https://www.vendemas-mkt.com/
Programa un entrenamiento

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Lucila-Andimol
Solution
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

AI post narrator in HubSpot Blogs : Pro and cons

SOLVE

Hi @LoloMenna 

there aren't (yet) any standard metrics about post narration,

but there is an idea in the Ideas forum that you can upvote here

so that the product team gets notified and put it in the product road map.

 

María Lucila Abal
COO Andimol | Platinum Accredited Partner
HubSpot Expert, Top Community Champion | Hall of Fame IN23&IN24
Certified Trainer (12+ years) | SuperAdmins Bootcamp Instructor

Have questions? Get answers:

Get Premium Support

Did my post help answer your question? Mark this as a solution.

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3 Replies 3
Lucila-Andimol
Solution
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

AI post narrator in HubSpot Blogs : Pro and cons

SOLVE

Hi @LoloMenna 

there aren't (yet) any standard metrics about post narration,

but there is an idea in the Ideas forum that you can upvote here

so that the product team gets notified and put it in the product road map.

 

María Lucila Abal
COO Andimol | Platinum Accredited Partner
HubSpot Expert, Top Community Champion | Hall of Fame IN23&IN24
Certified Trainer (12+ years) | SuperAdmins Bootcamp Instructor

Have questions? Get answers:

Get Premium Support

Did my post help answer your question? Mark this as a solution.

Gilempert
Solution
Key Advisor | Partner
Key Advisor | Partner

AI post narrator in HubSpot Blogs : Pro and cons

SOLVE

Hi @LoloMenna! It's awesome that you're experimenting with HubSpot's AI Post Narrator! While I don't have access to specific data or case studies on its performance, I can offer some general recommendations and observations based on how AI voiceover technology is generally used:

Benefits:

  • Improved accessibility: Makes your content more accessible to users with visual impairments.
  • Multitasking: Allows users to consume content while multitasking (driving, working out, etc.).
  • Increased engagement: Can capture attention and keep users engaged longer.
  • Enhanced storytelling: Adds a more dynamic and engaging element to your blog posts.
  • Increased dwell time: Longer user engagement can signal to search engines that your content is valuable (helps SEO).


Challenges:

  • Naturalness: AI-generated voices may not always sound completely natural or human-like.
  • Technical limitations: Some browsers or devices may have limitations in playing audio.
  • Accessibility considerations: Ensure the audio player is accessible to users with disabilities (e.g., keyboard navigation, screen reader compatibility).
  • Content suitability: Not all content may be suitable for audio narration.

You may want to consider doing some testing and check performance:

  • Test different voices: Experiment with different AI voices to find the one that best suits your brand and target audience.
  • Track performance: Monitor key metrics like time on page, bounce rate, and user engagement for blog posts with and without audio narration.
  • Optimize for mobile: Ensure the audio player functions smoothly on mobile devices.
  • Conduct surveys: Ask your readers for feedback on the audio narration feature. Do they find it helpful? Do they have any suggestions for improvement?

I hope this helps! 

 

Kind regards,

Gisele Lempert

Co-Fundadora

Vende Más

HubSpot Certified Trainer - HubSpot Certified Partner

website
https://www.vendemas-mkt.com/
Programa un entrenamiento
DianaGomez
Community Manager
Community Manager

AI post narrator in HubSpot Blogs : Pro and cons

SOLVE

Hey @LoloMenna,

 

Great to hear you're implementing the AI post narrator in your HubSpot blogs! 

 

It would be valuable to hear from other experts on this.

Hey @Lucila-Andimol, @JuanGomez0818, @LautaroDelPlato, and @Gilempert , does anyone have data, insights, or recommendations on the pros and cons of using this tool? Please share your thoughts. It’d be helpful to compare experiences and best practices! 🙂

 

Thanks!
Diana


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