[On demand] AMA - Soft Skills: Creativity and Innovation with Tania Katan

[crystalking]

HubSpot Academy hosted a live AMA with author of CREATIVE TRESPASSING, Tania Katan. Join us to learn how to boost creativity in your work and life. Check out the full event recording below.

In this session you'll discover five of Tania's Creative Trespassing rules to help you transform your work and life. Whether you’re an entrepreneur seeking new ways to innovate, a newbie trying to spice up routine entry-level work, a free spirit with a rich creative life outside the office looking to bring more of that magic into your job, or just someone who occasionally feels the urge to scream, “Why does it say paper jam when there is no paper jam?!!” Tania Katan will show you how to transform monotony into novelty and get your freakin’ spark back between the hours of nine and five.

[carias]

Intereresting

[stenburgen]

Very informative content. I was trying to look for information that can help me spark my creativity once again

[crystalking]

@stenburgen I'm so glad you found the session helpful!! 😃

[NathanKRice]

How can we build creativity into a process or workflow so it's beneficial and not disruptive? There are day-to-day tasks that need to get done but that doesn't mean a process can't be reworked, reimagined - how do we instill opportunity into the workflow?

[crystalking]

Hi @NathanKRice, 

I'm checking in with Tania to see if she's got an answer for this, but a thought for you--what about having check-ins to specifically talk about the workflow? We do this at HubSpot, where we'll review what's working and what's not on a project, and invite team members to submit ideas for change. Sometimes people don't speak up because they don't think they can. The key is to ask the question in a way that feels productive and not like people are complaining. Don't ask what is wrong with this process, but rather, how do we improve it?

[crystalking]

Hi @NathanKRice , I have an answer with Tania for you! 

[JCutler]

My question for tomorrow's program: How does one sell the importance of creativity and innovative content creation to a boss who only looks at metrics of push (outbound) marketing and doesn't see the value (because these numbers are more difficult to connect the dots) of inbound marketing in the first place.

[AStorey]

Is there ever such a thing as being "too creative". Sometimes I find our team has so many creative ideas and possible solutions that we can struggle with deciding how to pick one and move forward. 

[crystalking]

Hi @AStorey,

Thanks for the question! Tania and I talked about this in the session today. If you weren't able to join, the link is here.

[shley]

How do I tap into my production team's creative side to inspire engaging visual content while also streamlining the creation process? Too often we spend too much time going back and forth about visual content. 

Ashley Moss

Digital Marketing Manager

Frequence Platform

[crystalking]

Hi @shley, 

Unfortunately, this isn't my area of expertise, but I'm checking in with Tania to see if she's got a good answer. 

[Josh]

Hi Tania,

There's often a disconnect between agency and client when it comes to creativity. It's not always the agency people being super creative and the client just not getting it. It might also be the other way around in which the agency team can't bring creativity to the client's vision because they are disconnected. How do you recommend agencies and clients align on this topic so that the client can achieve the best possible outcome and the agency is also happy with the deliverable?

Thanks!

Josh

[crystalking]

Hi @Josh,  here's what Tania had to say: 

[crystalking]

Hi @Josh, 

Unfortunately, this isn't my area of expertise, but I'm checking in with Tania to see if she's got an answer for you!

[rlopez]

Hello Tania.

How can I help my team not forget to use creativity in their daily work, appreciate the importance of inspiration when facing challenges?

Thank you!

[crystalking]

Hi @rlopez !

Tania had a response for you! 

[rlopez]

Thank you very much, Tania!! 🙂

Regards,

[crystalking]

Hi @rlopez, 

I'm checking in with Tania to see if she has any additional feedback, but I think there are a few simple solutions you could probably look to employ. 

First, you could find ways to reward new creative ideas. Or create challenges that can get your team excited to deliver something new.  Regular brainstorming exercises with the team on challenges at hand can help people feel involved and get their creative juices flowing. 

On one of the teams I've worked on at HubSpot, each team member had an experiment that we were in charge of. We had to come up with an idea that could solve a business problem or make something better. It ranged from experimenting with new approaches to SEO, or doing studies on what affects NPS, or how a blog post strategy can make an impact. It challenged us to all stay creative, to experiment and to learn from our mistakes, and to own something that no one else does. As a result, we were all encouraged to be creative, productive, and analytical at the same time.  Maybe something like this could be interesting for your team?

[rlopez]

Thank you @crystalking 🙂

Nice ideas!!

Regards,

[victoriaharkes]

When creativity is a core aspect of your role, how do you keep the creativity rolling "on schedule"?

Victoria Harkes Marketing Manager SchoolBundle

905-542-1678 vharkes@conceptinc.ca https://schoolbundle.ca