Discussion: Implementing & Analysing your ABM strategy

[amunnelly]

We've gathered your questions from our live event and posted responses below. Do you have additional questions or feedback? Let's keep the conversation going. 

[SilviaVega]

Hello Amunelly, ABM has definitely become my go-to strategy lately. I've been really enjoying HubSpot's interactivity and its seamless integration with ABM platforms, which has helped us, and our clients, improve traffic quality. Based on this experience, I created a guide "All You Need to Know About Account Based Marketing (ABM) " that I'd be happy to share if it would complement the information you're working with.

[amunnelly]

Question: how do we sync the variables from contacts or campaigns to the smart content?

Answer: Smart content can be triggered off lists. So you can segment certain users into lists and personalized content with the smart content function that way. You can also customized based on country, device, preferred language, or lifecycle stage.

This Knowledge Base Article gives a good summary of smart content.

I would also recommend visiting our community to see how other users have used smart content in their strategies https://community.hubspot.com/t5/forums/searchpage/tab/message?advanced=false&allow_punctuation=fals...

[amunnelly]

Question: If we're interested in being a case study like we saw on the webinar, how do we get in touch?

Answer: We'd be really happy to hear from you on this! All you need to do is to reach out to your Customer Success Manager - if you don't know who your CSM is. Please write in to our support team and they will be able to help direct you 🙂