[Closed] Ask Me Anything (AMA) about Dynamic Sequences | February 17-21, 2025

[jbogaert]

 

Mark your calendars! Starting February 17, HubSpotters will answer all of your questions about dynamic sequences! 

What are dynamic sequences? Dynamic sequences nurture leads with personalized, automated emails and surface manual tasks only for the contacts who show open or click an email.

When: February 17 - February 21, 2025 

Where: Here! We’ll be answering questions through this Community thread. 

Who: @adimarino, Product Manager for Sequences, Templates & Snippets &  @jbogaert, Sr Product Marketing Manager for Sales Hub

How: Put your question for Ana and Jan below and they will answer your questions on a daily basis.

Example questions:

• When should I use normal sequences vs dynamic sequences?
• What sort of upgrades should we be expecting for dynamic sequences?
• How do I re-enroll contacts?

I have a question regarding dynamic sequences, but the AMA hasn't started yet

Drop your questions regarding dynamic sequences in this thread and we'll answer them during the week of February 17 - February 21, 2025. 

Want to know more about the AMA? 

Give this post an upvote or follow this topic from the right-hand corner.

Once the event is live, we will update this thread with more information on the AMA and example questions to ask the AMA hosts about dynamic sequences! 

Drop your dynamic sequences questions in the thread below ⬇️

[jbogaert]

And that's a wrap! Thanks to everyone who participated and asked questions in our Dynamic Sequences AMA! Special thanks to @adimarino, and @ARainford 

We really appreciated your thoughtful questions about sequence behavior, engagement metrics, tool comparisons, and integration capabilities. Based on your feedback, we're working on improvements including:

• A/B testing for dynamic sequences
• More flexible sequence branching
• Additional engagement signals beyond opens/clicks
• Options to continue automated outreach after engagement

See you next time!

[KPritchard1]

Good morning!! Thanks so much for putting me in this thread. 

I've already been using dynamic sequences, and they are AWESOME! 

However, there's one feature I can't see as of now: 

- The ability to A/B tests templates like regular sequences. Is this something in the pipeline? 

[adimarino]

While A/B testing isn't currently available in dynamic sequences, we recognize this is a valuable feature that many users are requesting. We're actively exploring ways to bring A/B testing capabilities to dynamic sequences while maintaining their intelligent routing nature. I can't share specific timelines, but this is definitely on our radar for future improvements.

[dsecareanu]

Dynamic sequences are cool, but I would like to see a few additional features: 🙂

• The ability to continue the sequence as action after a series of manual tasks, i.e., send the first email out, get a couple of opens and a click, continue on the LinkedIn connect and InMail manual task branch, complete those and the sequence continues to the second email.
• The ability to add signals to all the automated email steps in the sequence, i.e., if the prospect didn't respond to any of the emails, or didn't respond to the LinkedIn connection request, I want to set up a calling task after the second or third email.
• The ability to use multiple email domains and email addresses (aliases) for the same user.

Are any of these on the product roadmap?

[adimarino]

Great feedback!

1. It sounds like instead of entirely "switching" branches, you'd like to continue your automated emails with some extra manual steps added for those engaged contacts. Is that fair to say?

2. We have heard requests to add some manual tasks within the "automated" branch. Reps still want the option to call or reach out on LinkedIn even if the contact hasn't engaged, but would increase for those who are engaging.

3. This one should be possible today! Users can connect multiple personal inboxes to HubSpot. When enrolling in a sequence, you'll be able to choose which email to send from (attaching a screenshot of this). 

On the first two points of feedback, we are exploring these but don't have a timeline I can share now.  We are looking to make this tool as valuable as possible and appreciate the feedback!

[JJacobson6]

Hey @jbogaert! 

I'm interested in learning about the product roadmap for Dynamic Sequences. 

What kind of upgrades do you have in store for Dynamic Sequences this year?

Thanks! 
Jill 

[adimarino]

Hi Jill! We're actively collecting feedback to prioritize the roadmap for dynamic sequences this year. Some of the themes we've heard and have on our radar:

• Bringing more flexibility from regular sequences to dynamic sequences. This includes features like A/B testing and including any step type on each branch. 
• Continuing automated outreach even after a contact has engaged. 
• Listening for other signals in addition to email opens and clicks.

If there's something in particular you'd like to see, please let us know! 

[BérangèreL]

Hi @jbogaert and @adimarino, I am so excited about the new dynamic sequences!

Thank you so much for creating a space so that our Top Experts, customers, Community Members, partners and more can have the opportunity to find out more & to ask questions!

I have a question myself:
Is there any integration that you can connect while using the dynamic sequences, please?

Hi @GDiMaiolo, @Gael_Guerder, @Edouardbrunetot, @Bruno_Teixeira, @OGregorian, @karstenkoehler, @Lucila-Andimol, @Gaurav_Aggarwal, @SkeeStylus, @Humashankar, @kcooper, @Alysha_TW, @elizheleva, @CTrulli, @danmoyle, @Ktamir: we'd love for you to share your burning questions about the new dynamic sequences with our Product Team!
Our Product Team is here for you, now is your chance to ask your questions! ❤️

Looking forward to seeing the questions coming in! 🤗

Don't hesitate to share it in your networks in case your friends, colleagues or family have questions too!

Thank you and have a lovely day! 🌞

Best,
Bérangère

[BérangèreL]

Hey, it's great to see all the questions coming in & the detailed answers, thank you! 🙌

I'd love to here from you all as well ❤️:

Hi @crispyGTM, @Lucila-Andimol, @SBailin, @TomM2, @Jnix284, @ShaynaB, @dsecareanu, @Abwam, @LDonough, @rkassab,
@TAGOG, @GetMovinIT, @Josh, @GraemeB, @KWatkins25, @FrankWL, @KPritchard1, @SRobb8 did you know that we now have dynamic sequences!?

Now is your opportunity to ask our Product Team all the questions that are coming to mind about dynamic sequences!

👉 Let's go and share your excitment & curiosity with us.
We are looking forward to reading your questions!

Wishing you all a wonderful day!

Best,
Bérangère

[BérangèreL]

Hi @Mike_Eastwood, @Phil_Vallender, @Anton, @HubSpot_Corey, @beeginman, @OPerek-Clark, @Alex_Elborn, @AdamLPW, @ChristinaKay, @jolle and Happy Friday!

Today is our last day for you to ask questions about the new Dynamic Sequences and I thought you wouldn't want to miss that!

Our Product Team will reply to each of your questions, so please don't hesitate, we'd love to know what's on your mind!

Wishing you all a fabulous weekend! 🌻

Thanks,
Bérangère

[adimarino]

Great question! Sequences currently integrate with LinkedIn Sales Navigator. With this integration, you can include LinkedIn connection requests or InMail steps in your outreach. These steps are manual tasks and can be set up for engaged contacts in the dynamic sequence (or used in a regular sequence). You can learn more and set up the integration here. 

[danmoyle]

Thanks for thinking of me @BérangèreL - I'm definitely paying attention to this one. Can't wait to see what the team has to offer. Let's go! 

[ADacillo]

Hi everyone,

We keep getting multiple bounce reports in our sequences once we get a good run of 400 good emails sent. Is there a way to ensure that this not happen while we are using an MS email?

We'd love to continue doing our dynamic sequences and the goal is to send at least 450-500 emails with a tootal of 3,000 emails per month for B2B emailing. 

Is there a way we can circumvent any MS policy or can HubSpot just directly communicate to the receiver without us needing to unblock our MS email every more than 450 enrollments in our sequences?

It's a bit frustrating for our workflow and the goal that we have to enroll and get our contacts to finish our dynamic sequence. Any suggestion or help will be most appreciate.

[adimarino]

Great question, @ADacillo. 

First off, if you haven't already, I'd recommend opening a support ticket with Microsoft to ask for more information. They're the ones blocking the email accounts and ultimately will be able to give you the most accurate information on their requirements. 

That said, other customers have reported this and it's something our competitors are seeing as well. This problem isn't unique to Dynamic Sequences or to HubSpot. We've learned that going forward, Microsoft will block accounts that appear to be sending bulk emails or mailing campaigns. 

We recommend personalizing your sequences to each recipient. Also, you can set lower daily and minute sending limits using email frequency controls, which helps make sure you aren't sending too much volume from each inbox.

[gaherrera]

Hey team 👋 what's the difference between dynamic sequences and the Breeze Prospecting Agent? Are there recommendations or best practices as to when I should use either tool - or do they work in tandem?

[ARainford]

Thank you for this excellent question! Let me explain the key differences between dynamic sequences and prospecting agents:

• Dynamic sequences are comprehensive sales engagement campaigns that combine automated outreach with strategic manual intervention. They monitor prospect engagement and automatically adjust the flow - for example, when a prospect shows interest, they're immediately moved from automated emails to a manual follow-up queue. This makes them ideal for active sales engagement and revenue-generating campaigns where you want to nurture qualified leads with a mix of automation and personal touch.
• The Prospecting Agent takes a different approach. It's an AI-powered tool that autonomously researches prospects (using both your CRM data and internet sources) and crafts personalized email sequences to book meetings. While traditional sequences use basic personalization tokens, the Prospecting Agent creates uniquely tailored messages for each contact using AI. This makes it particularly valuable for nurturing cold leads or managing prospects when time resources are limited. Unlike dynamic sequences, it doesn't include manual task management - its focus is purely on automated, intelligent outreach.

The main differentiator is really in how personalization is handled - dynamic sequences offer template-based personalization, while the Prospecting Agent provides AI-driven, unique customization for every single contact. Additionally the Agent just sends emails, sequences include manual tasks. 

[SBell49]

I'm building my company's first dynamic sequence and noticed that the only engagement metrics available are opens and clicks. With Apple's Mail Privacy Protection opt-in, how can we reliably use these metrics? I'm concerned that we might miss engagement from those who have opted in.

Are there alternative engagement signals we could use instead—such as form submissions, landing page or website visits, or document downloads—to move contacts to the next stage of the sequence?

[ARainford]

Great question - these metrics have started to make measuring email engagement less accurate with just opens or clicks. 

I would focus on the goals of the sequence. If you are driving to a meeting book - you can leverage the meeting rate measurement on the performance tab. If you are driving to purchase/close/deal stages changes you can measure Deal Rate and Revenue on that same tab. 

For dynamic questions and these new rules - I would also look at reply rate on the Performance tab to see how enaging the content is. Including forms, document views and more are all good ways as well. 

[EMeador]

It would be great if the sequence didn't end, just because the contact meets the criteria of the signal (ex. 2 clicks and 2 opens)....I found this out the hard way as there is no mention of this anywhere from what I can find

[NVince0]

I had exactly the same issue! Did you manage to re-enroll those contacts? f so can you share how you did it?