[CLOSED] Ask Me Anything - HubSpot Automation for the Holiday Season 🎄

ykim
HubSpot Employee
Hi HubSpot Community!
 
My name is Ashley and I am a Senior Customer Success Manager at HubSpot (JAPAC). 
 
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I’ve been at HubSpot for over 4 years, when we only had Marketing Hub and the good old ‘Sales Pro’ to work with. Flywheel turned over a million times now, and we have a full suite of tools equipped with Marketing, Sales, Service, CMS, Operations Hub. 
 
With the holiday season coming up, I wanted to help our customers make sure HubSpot is still doing the work, while they are out to enjoy the well-deserved break. So, I am here to answer your questions and hear your ideas on HubSpot Automation for the Holiday Season🎅. I will be answering questions through November 29 - December  8.
 
Some starting questions from me to get you thinking! 
  • How would you make sure the leads are followed up timely while most of the teams are offline? 
  • Are your holiday marketing campaigns scheduled? 
  • How will customer service be handled during this time? 
 
Look forward to hearing from you soon!
20 Replies 20
elhamtoosi
Participant

Hi,

I'm Elham. I'm a contente writer at a digital marketing company. I want to learn contente marketing but I'm a littel confuse.

Here is on one my problems that makes me confuse: in the idea chapter of the contente marketing cours we discuss how to find idea for writing a blog post or other contentes. Here is my question: before we start writing a contente we write a list of related  heading1 and heading2. When should we usee these new ideas, in the process of writing heads or when we explain our headings?

ykim
HubSpot Employee

Hi @elhamtoosi , thanks for kicking us off with a first question. 

 

Having a list of related headings ready has a few benefits :

 

- First to your point, if you have a list of related headings, I think you could go ahead to write them as headings. After that your elaboration would come, which can be how you explain further about your heading. 

 

- Before you dive right into your main topic and start writing a piece of content, you get an idea of what key subjects will be included in the post. It also helps you to structure the post in a better way. 

For example, if I'm writing about "Automation for holiday period", I might have headings like 'Automate marketing campaigns for the holiday period', 'Making sure my sales operations doesn't stop when I'm on vacation', and 'Ensuring customers continue to get support throughout holidays'. 

This gives me a structure that I will cover 3 parts of business operations that can be auotmated. 

 

- It also allows you to plan for future posts as well. Perhaps you have 10 different headings for a single content, which is too many. In which case you know that you have plenty to cover about this topic, and can plan to write 1 or 2 more content about this specific topic. This is when brain dumps (as covered in the Content Marketing Course) can be helpful, as 1 content that you have in mind can become 3 different content you can create and leverage for marketing. 

 

Once you have your topics and headings that will be part of the topics in place, it's also good to plan a wider content strategy by implementing Topic Clusters. I believe the upcoming videos inside the course will cover this, but here is another great resource on Creating content strategy that includes topic clusters

GHayes
Member

I love taking advantage of A/B testing in emails. Sometimes the results are inconclusive and both performed well, so I'd like to recycle the existing content and just swap the recipient lists rather than create all-new content. Is there a simple way to do this? 

ykim
HubSpot Employee

Hey @GHayes , marketers love a good A/B test and it's great to hear you're taking advantage of it. 

Have you already tried cloning the sent email? While you won't be able to edit the recipients within the email that was already sent out, you should be able to clone it then send to another group of people. Be mindful that the cloned A/B test email will also be an A/B test email (unless you decide to end the test on the cloned email!). 

 

Here are also some additional tips on mastering A/B testing on HubSpot. 

0 Upvotes
Alysha_TW
Contributor | Gold Partner

Ps. I LOVE this AMA approach - we ran the Education HUG (North America) yesterday and turned into a massive Ask Me Anything about things people were wondering if Hubspot could help them achieve. It was GREAT. I'd be happy to start a new thread like theat from an agency/implementation point of view if you'd like. 

ykim
HubSpot Employee

Thanks for the support @Alysha_TW & great to hear about how HUG turned out🙌  

Perhaps @jennysowyrda can connect with you on running AMAs driven by our amazing partner network! 

sharonlicari
Community Manager

Hey @Alysha_TW 

 

Thank you for your interest in hosting an Ask me Anything! I'd love to hear more about your idea, could you please send me a private message on the Community so we can discuss it further?

 

Best

Sharon


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Alysha_TW
Contributor | Gold Partner

Done!

0 Upvotes
Srichand
Member

I like that I can see when they open my email and I can call them immediately.

0 Upvotes
WSoliman
Member

Hello,
I am an SEO specialist for a marketing agency, and I have a problem with the Backlinking process.
I feel like I don't know where I should start. I have completed the Hub spot Seo course and other many courses but I couldn't get the point of the guest post and what I should do first,
for example, shall I ask news websites to write an article about the agency and its accomplishments or what?

Thanks in advance

 

0 Upvotes
ykim
HubSpot Employee

Hey @WSoliman , thanks for your question and I love that you've completed HubSpot Academy's SEO certification course

Guest posts can work in both directions. Let's say as an SEO specialist at a marketing agency, you have your network of digital marketers and SEO specialists. Are you offer to write guest posts on their blogs or websites? In which case, you can probably should  hyperlink your agency's website link as well as any other resources/blog posts available on the agency website, inside the guest post you are providing them. 

 

On the other hand, let's say you invited a marketer from a different company to write a post for your agency website. Because of the content posted on your website under their name, they will likely be keen to repost or hyperlink the guestpost (which would mean your agency website link) to their website, social media etc. Or at least, you should definitely encourage them to repost or link the post to their website. 

 

Sometimes it doesn't even have to be a guest writer that provides the content, but you can quote them inside your post. This sometimes starts a conversation between those other brands and yourself, to trade backlink opportunities. 

 

There are way more ways on getting backlink opportunities, and I think this article sums them up nicely. 

 

Do note that it doesn't have to be news websites that need to write about your company - and realisticallly, this is going to be difficult. You can consider also influential websites/bloggers within your own industry (e.g. Digital marketing; Website Optimisation), or an industry that you are targeting (e.g. Tech, Healthcare, Retail).  

 

Last but not least, from my own experience as well as working with many HubSpot users, getting quality backlinks is often one of the most challenging part about SEO. It won't be done overnight and you may need to constantly be on a look out for good opportunities. In the meantime, I hope that you could continue to tick all the other boxes of SEO that is more within your control and involve less external factors. 💯

0 Upvotes
McMoxie
Member

Hi Ashley, I am an Estate Surveyor and Valuer hoping to get into the exciting world of digital marketing. I have an e-commerce website I'm designing for a the sales and service provision of fashion, beauty and health industry. The website is in the design stage and not publish. But I want to to do some content market beforehand. The problem is I know what I want to talk about but the presentation, the starting out and how deciding if I should do some SEM for those content is what being holding me back. I don't know if you can give your take on this. 

What will you do to create awearness through content marketing for an e-commerce site you are working on so that when the site is ready you would have generated a following.

0 Upvotes
ykim
HubSpot Employee

Hi @McMoxie , 

So exciting and welcome to the world of digital marketing! 

 

You mentioned the website is in the design stage. Is this scheduled to be live soon? Or are you intending to have sort of a staging page (while keeping the rest of the work-in-progress pages unpublished) that can generate a following / subscribers etc? 

 

If it is the latter, then I think you could start working on the Blog and/or some landing pages that goes live before the entire website does - if the entire website is not yet ready.

You can use the blog to

  • Firstly, set the grounds for website SEO. 
  • Start sharing content on social media. 
  • You can do SEM if you wished to, but I'd advise making sure the landing page is worthwhile before putting ad budget behind it. (e.g. Once a visitor clicks on an ad and lands on the page, is there an action they can or should complete? Is the content on the page informative enough for the visitor to subscribe to?) 
  • Include a subscription form + links to the social media accounts 
  • Build momentum and anticipation for the full website launch and give sneek peaks on what's to come (e.g. Waitlist for an exclusive welcome offer?) 

 

Above is based on my limited understanding about the website and the e-commerce business you are planning to launch. Hope they are helpful but if you have any additional questions, please let me know again! 

 

0 Upvotes
SIiams
Member

Hello, I would liek to print my contacgt list so I may do holiday cards. How can I do this? 

Thank you

 

0 Upvotes
ykim
HubSpot Employee

Hey @SIiams , 

Have you tried exporting the list of contacts? You can follow the steps here to export them as an Excel file. From there, you could print it out. 

https://knowledge.hubspot.com/lists/export-your-lists 

Do make sure to include the properties that you'd like to include in the spreadsheet for printout. (e.g. Phone numbers, Addresses) 

0 Upvotes
Witek
Participant

Most of our team works from home, everyone has a smartphone at hand, so we're pretty aware of what is going on, and we are able to react quickly. Nevertheless, during Christmas, most of the companies slow down, so there is not much to do. The Clients usually do not expect fast response times in this period and are rather forgiving. To make the stuff running, we are doing lots of Youtube stuff (mostly short 3-5 minutes movies), which convert to the newsletter subscription and some demo requests. The demo requests use a self-service calendar applet (most of the Clients schedule the second decade of January), and the newsletter is automated. So, well, technology does the elves job 😉

ykim
HubSpot Employee

Love what you have going on there @Witek , thank you for sharing! 

I love the inbound wheel running at the back, nothing proactive but still to be able to capture opprotunities in a reactive manner with the videos and the conversion paths. And call-outs on the Meetings calendar and automated newsletters. (🧚🏼elves indeed!)

There certainly is a culture aspect to expectations around the EOY period, and after a hectic year (or two) like this one, I think most of them will be understanding as you said 😀

I think having a simple list or a filtered view created for new incoming contacts over this period could also help, and allow your team to prioritise quickly and reach out as needed in January! 

0 Upvotes
Witek
Participant

Thanks for a hint with the list - I must try it 😉

CVillvicencio
Participant

..

0 Upvotes
APaiement
Member

Hi,

 

Hope you're doing well,

 

Ive been using Hubspot for about a year and a half now for my business. I always send emails to my clients from my Gmail that is connected to my hubspot. And since last week for an unknown reason, every email that I send is making a copy of it in my inbox. I tried to look online for a solutions and people are saying that if you are using a CRM its probably the reason why because of servers. I Didn't really understand more than that....Before when I use to send an email it would just go into my ''sent'' emails....Also, my clients are recieving my emails, its just making a copy of it in my inbox instead of my ''sent''....

 

Please help me if you can 🙂

 

Thank you!

 

Antoine

0 Upvotes