Ask Us Anything about Marketing Hub Starter!

[roisinkirby]

Last week HubSpot announced the launch of  Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. To celebrate experts from HubSpot's own Product and Marketing Teams will be answering your questions next week on how to start marketing right with HubSpot.

Some topics of interest you can ask the team about include:

• The Marketing Hub Starter product and features to help you to get started growing your business.
• Converting traffic into leads with ads and forms
  
• Engaging and nurturing leads with personalized email marketing
• Analyzing and improving your efforts using essential marketing reports
  
  

This AMA will start on Friday, July 27th at 9:00 AM ET. Paul, Courtney, Marjorie, Eabhan and Tova will be answering questions between 9am - 5pm ET. Feel free to start adding questions now, and the team will begin answering them on Friday.

                                                                                                 

Paul Weston (@pweston3)                                        Tom Monaghan (@TomMonaghan)
Senior Product Manager, Marketing Hub            Director of Product, Email

                                                               

Courtney Sembler (@cbsembler)                                Marjorie Munroe (@JorieMunroe)
Inbound Professor                                                          Inbound Professor

                             
                                                              

 Tova Miller (@TovaMiller)                                                         Eabhan Rowe (@Eabhan)

Demand Generation Marketing                                  Customer Marketing

Click here to learn more about Marketing Hub Starter.

[MFrankJohnson]

Q: Is there anything we can do to keep our internal people who receive our emails off the analytics?

A: You have choices ...

-1- Exclude their IP addresses in Account Settings -> Reports & Analytics Tracking -> Advanced Tracking ... (they'll still receive emails)

- see How to filter out traffic from your website analytics

(see image)

-2- Opt them out of email (in case they open from a different IP address)

(see image)

One or both of these solutions will keep your guys off your analytics reports.

[TovaMiller]

That is a great question. What I do to organize overall numbers is assign each email send to a HubSpot campaign. At the end of the month, I use the analyze tab in the email tool to get a full count of sends for the month. You can choose the timeframe you want to report on + you can narrow it down by campaign as well.  

You can create a list in the list tool to see who opened (and or clicked) your email and disclude people who have the domain from your company to pull those numbers. 

[arsalan23]

Can you through some highlight on the functionality of Blog & content creation and SEO & content strategy features in Marketing Hub.

[pweston3]

Hi @arsalan23,

Blog and Content Strategy tools are available in the Marketing Hub Basic, Professional, and Enterprise editions (but not Starter). 

Here are a couple of resources to learn more about these tools with HubSpot:

A quick tour of the blog tool: https://knowledge.hubspot.com/blog-user-guide-v2/a-quick-tour-of-the-blog-tool

The future of content strategy: https://blog.hubspot.com/marketing/content-marketing-strategy

Thanks,

Paul

[arsalan23]

Are there any restriction on using purchased contacts in email marketing, and how much bounce rate is acceptable?

[TomMonaghan]

Hey Arsalan23,

No, purchased contacts may not be used and would be in direct violation to the terms you agree to when you sign up.  There's a bunch more in our Acceptable Use Policy.  But here's an important bit:

In addition, you are prohibited from using the HubSpot Service to email: (a) purchased, rented, or borrowed lists, and (b) lists that are likely to result in an excessive number of unsubscribe requests or SPAM complaints or notices, as determined by acceptable industry practices.

As far as a bounce rate goes, we don't publish an acceptable bounce rate.  Our automated deliverabilty systems watch all bounces as every bounce impacts the success of the system and it's users.  Anything in the neighborhood of 5%, which is over 10 times what our customers normally see, will get a lot of automated attention that may lead to the specific list being quarentined, the entire send being stopped, and / or the account being suspended. 

So yeah, don't buy contacts and watch your bounces.  If you're seeing a high bounce rate, something is wrong and that issue should be addressed before your next send.   

Thanks,

Tom

[Marie_Baltz]

Suggestions for measuring email performance across multiple emails -- maybe in a campaign?

[pweston3]

Hi @Marie_Baltz,

The "Campaigns" feature exists in Marketing Hub Basic, Pro, and Enterprise, but not Starter. I certainly recommend using Campaigns in those packages to measure performance across multiple activities, especially when running integrated marketing campaigns with Social, Ads, and Landing Pages with forms. 

In regard to Marketing Hub Starter,  I recommend using the Email Analyze tab. Toward the bottom of the "Overview" tab, there is a chart you can use to pin and compare emails according to various metrics. There are also other charts to view "top performing" emails in a variety of categories. 

Thanks,

Paul

[RevQ]

Does Marketing Hub Starter include workflows to send emails like Mailchimp? If so, are the emails mobile optimized like Mailchimp?

[pweston3]

Hi @RevQ,

Marketing Hub Starter includes simple automated emails that can be triggered by Lead Flow submissions. These emails are plain-text, but are mobile friendly in the way they wrap and render. 

Fully-featured automated Workflows are included in Marketing Hub Professional.  

Thanks,

Paul