Last week HubSpot announced the launch of Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. To celebrate experts from HubSpot's own Product and Marketing Teams will be answering your questions next week on how to start marketing right with HubSpot.
Some topics of interest you can ask the team about include:
The Marketing Hub Starter product and features to help you to get started growing your business.
Converting traffic into leads with ads and forms
Engaging and nurturing leads with personalized email marketing
Analyzing and improving your efforts using essential marketing reports
This AMA will start on Friday, July 27th at 9:00 AM ET. Paul, Courtney, Marjorie, Eabhan and Tova will be answering questions between 9am - 5pm ET. Feel free to start adding questions now, and the team will begin answering them on Friday.
Paul Weston (@pweston3) Tom Monaghan (@TomMonaghan) Senior Product Manager, Marketing Hub Director of Product, Email
That is a great question. What I do to organize overall numbers is assign each email send to a HubSpot campaign. At the end of the month, I use the analyze tab in the email tool to get a full count of sends for the month. You can choose the timeframe you want to report on + you can narrow it down by campaign as well.
You can create a list in the list tool to see who opened (and or clicked) your email and disclude people who have the domain from your company to pull those numbers.
No, purchased contacts may not be used and would be in direct violation to the terms you agree to when you sign up. There's a bunch more in our Acceptable Use Policy. But here's an important bit:
In addition, you are prohibited from using the HubSpot Service to email: (a) purchased, rented, or borrowed lists, and (b) lists that are likely to result in an excessive number of unsubscribe requests or SPAM complaints or notices, as determined by acceptable industry practices.
As far as a bounce rate goes, we don't publish an acceptable bounce rate. Our automated deliverabilty systems watch all bounces as every bounce impacts the success of the system and it's users. Anything in the neighborhood of 5%, which is over 10 times what our customers normally see, will get a lot of automated attention that may lead to the specific list being quarentined, the entire send being stopped, and / or the account being suspended.
So yeah, don't buy contacts and watch your bounces. If you're seeing a high bounce rate, something is wrong and that issue should be addressed before your next send.
The "Campaigns" feature exists in Marketing Hub Basic, Pro, and Enterprise, but not Starter. I certainly recommend using Campaigns in those packages to measure performance across multiple activities, especially when running integrated marketing campaigns with Social, Ads, and Landing Pages with forms.
In regard to Marketing Hub Starter, I recommend using the Email Analyze tab. Toward the bottom of the "Overview" tab, there is a chart you can use to pin and compare emails according to various metrics. There are also other charts to view "top performing" emails in a variety of categories.