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jennysowyrda
コミュニティーマネージャー
コミュニティーマネージャー

Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

This week, HubSpot will launch a number of new products within Marketing Hub Enterprise designed to help you grow better. To celebrate, experts from HubSpot’s product and marketing teams will be answering your questions on how you can start growing better with HubSpot.

 

This thread is meant to ask questions about product updates within the Marketing Hub. If you have new feature requests, please submit them on ideas.hubspot.com.

 

This AMA will start on Thursday, November 1 at 11:00 AM EST. The team will be answering questions starting then, but feel free to start adding questions now, and the team will begin answering them on Thursday.

 

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Jeffrey Vocell (@Jeffrey)                                                   Alex Girard (@agirard)
Senior Manager, Product Marketing                            Associate Product Marketing Manager

 

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Ari Plaut ( @ariplaut)                                                         Victoria Gumaer (@VictoriaGumaer)
Senior Product Marketing Manager                             Product Manager

                             
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Angela DeFranco (@adefranco)                                     Nate Ciruolo@Nciruolo)

Product Group Lead                                                         Product Manager

 

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Daria Marmer (@Daria)                                                   Andrew Dawson (@adawson)
Product Lead                                                                    Product Manager

                             

Click here to learn what’s new in HubSpot.

                                                                                                                                        

27件の返信
brandy_asplundh
HubSpot製品開発チーム
HubSpot製品開発チーム

Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

Currently you can't sync multiple currencies between HubSpot and Salesforce. 

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bradmin
キーアドバイザー

Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

Thanks,  @brandy_asplundh. Can you say more about that? 

 

I'm reminded of when the HubSpot Owner property first rolled out. It was this name-email hybrid which was flat-out incompatible with the Salesforce Owner format that was synced over. The contacts team built out the property without reviewing with integrations for compatability.

 

Is that the kind of thing that happened here with multiple currencies re: SF? Or are there technical challenges and limitations that come with passing the currency (similar to, say, what state and country picklists attempted to solve)? If the latter, any info you can share on the challenges would be extremely helpful context.


Brad Mampe, Salesforce Analyst, Fidelity
I'm probably wrong. I may not be right about that.
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brandy_asplundh
HubSpot製品開発チーム
HubSpot製品開発チーム

Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

@bradmin, currently we are researching how it would work with HubSpot multiple currencies and Salesforce multiple currencies. There might be a fair amount of technical challenges but I think ideal situation would be that the currency tables would speak to one another. As of right now still reasearching. 

MFrankJohnson
ソートリーダー

Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

On December 21st, the predictive dashboard will be removed from all HubSpot accounts. We get that.

What's not clear is if the old criteria for enabling predictive lead scoring will also no longer apply. The statement, "The new model uses HubSpot Insights datasets to supplement data within a portal to make even more accurate predictions from the very first contact added to a portal." implies that ALL contacts will receive a predictive lead score immediately. Is that correct?

- see [Heads Up] A Reinvigorated Predictive Lead Score is Coming to Enterprise

 

Best,
Frank

Remote  B2B Digital Marketing Manager


hubspot-solutions-signature-mfrankjohnson-v05.png

MFrankJohnson.com | Connect on LinkedIn

Find posts quickly ... accept this solution now.

 

Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.

 

Hope that helps.

 

Be well,
Frank


www.mfrankjohnson.com
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cbsembler
アカデミーチーム
アカデミーチーム

Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

Hello @MFrankJohnson

 

Predictive lead scoring will use The Likelihood to close and Contact priority properties to display each of your contacts predictive lead score. 

 

These properties that will be automatically filled by HubSpot and is calculated through the probability that a contact will become a customer within the next 90 days. This score is based on standard contact properties and behavior.

 

This score will be applied to all your HubSpot contacts. For the Contact priority property, you will need at least 100 contacts in your portal for it to be used. 

 

Best, 

Courtney 

 

If you wish to learn more about HubSpot Lead Scoring you can check out the lesson, Understanding HubSpot Lead Scoring.

Courtney Sembler,
HubSpot Academy
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MFrankJohnson
ソートリーダー

Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

Thanks @cbsembler. Appreciate the response.

 

Still having trouble getting clarification on weather or not HubSpot's "old criteria for enabling predictive lead scoring will also no longer apply."

 

The original predictive lead scoring setup criteria were clearly spelled out in a HubSpot KB article, but can't remember the precise detail. We'd love to quote the original HubSpot KB article entitled, "What do you need to build your predictive lead score?". However, that original URL (see below) is now conveniently redirected to ... well just click and see. (head shaking)

https://knowledge.hubspot.com/articles/kcs_article/contacts/what-do-you-need-to-build-your-predictive-lead-score

Not sure why we're redirecting old KB content so early in the transition process for new functionality when an understanding of how things USED to (currently) work frequently helps promote understanding around the new way of doing things. IMHO

 

Original question stands.

 

Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.

 

Hope that helps.

 

Be well,
Frank


www.mfrankjohnson.com
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cbsembler
アカデミーチーム
アカデミーチーム

Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

Hello @MFrankJohnson

 

As for the previous criteria and now the updated tool they are separate. And with the new predictive lead scoring algorithm it will use these specific criteria to determine the Likelihood to close: 

 

  • Demographic information contained in standard contact properties (custom properties are not used in determining close probability)
  • Firmographic information provided by HubSpot Insights about the contact’s company 
  • Firmographic information about your business and HubSpot account
  • Interactions logged in the HubSpot CRM, such as tracked email clicks, meetings booked, calls made, etc.

If you have a HubSpot Marketing Hub account, HubSpot will also use relevant marketing data to determine close probability for your contacts:

  • Web analytics data
  • Marketing email interactions
  • Form submission events

This is valuable feedback for our teams on if you would like to compare and contrast data from a previous tool and an updated tool. Thank you for passing this along and please let me know if I can answer any other predictive lead scoring questions. 

 

Thank you, 

 

Courtney 

Courtney Sembler,
HubSpot Academy
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