Ask Us Anything About Marketing Hub Updates @ INBOUND 2018

agirard
HubSpot Product Team

UPDATE: Thank you for participating in the INBOUND 2018 Marketing Hub AMA. This AMA is now closed. If you have any additional questions, feel free to reach out on the Marketing Forum.

 

Next week at INBOUND, HubSpot will launch a number of new products that will help you grow better. A number of these new products and features will be within the Marketing Hub. To celebrate, experts from HubSpot’s product and marketing teams will be answering your questions next week on how you can start growing better with HubSpot.

 

This thread is meant for asking questions about product updates within the Marketing Hub. If you have questions about product updates in the Sales or Service Hub, we have separate threads for that as well.

 

This AMA will start on Friday, September 7 at 11:30 AM EST. The team will be answering questions starting then, but feel free to start adding questions now, and the team will begin answering them on Friday.

 

This thread is to ask questions about HubSpot's new products features. If you have an idea for how we can improve our product going forward, please post those on our Ideas Forum.


Click here to learn what’s new in HubSpot.

0 Upvotes
36 Replies 36
kelseyhalverson
Member | Diamond Partner

I've been trying to get into HubSpot's new product, HubSpot Video, and am having issues navigating it. When I was build a landing page tester it automoated me to install the integration, but I'm still have trouble looking for things like ex. where I can create forms natively on the videos. 

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agirard
HubSpot Product Team

Hi @kelseyhalverson,

 

Have you tried going through the instructions in this knowledge doc yet? Specifically the section on adding a CTA or form to your video?

 

Let me know!

 

Best,

Alex

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jakubrudnik
Participant

Is there any way, or will there be down the road, to connect multiple pillar topics/clusters together? Or any way to build a tool that shows the topic clusters visually all together?

For instance, we have the topic "Marketing" as a pillar. A spoke to that is "social media marketing." However, that also has content clustered around it: ie "instagram marketing," "facebook marketing." And from there, each of those posts has topics clustered around them. Currently, no post can be in two pillars, and it's difficult to think about all the content together.

KeyWestScott
Key Advisor

Excellent thought.  Content may not refer to only a single pilar, but maybe multiple

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jakubrudnik
Participant

There are also pillars that we offer that serve as connectors to many others. For instance, a "Job Descriptions" pillar has "Marketing Job Descriptions" as an article. But that article also connects to that "Marketing" pillar. But there's no way currently to visualize this or measure that this creates a web, not clean/easy pillars.

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agirard
HubSpot Product Team

Hi all,

 

Thanks for the reply. Building out something akin to parent/child relationships between topic clusters, or functionality to connect topic clusters to one another isn't on the product roadmap at this point in time. While cross-linking related content is a good thing, we don't want to create a situation where this is broadly done across all your topics. At that point, topics could begin to blend together, and it could become more difficult for search engines to recognize your authority on a given topic --- effectively negating the benefit of organizing your content into topic clusters in the first place.

 

We are considering ways to make it easier to re-organize your content as your site grows. We appreciate your feedback as we look to further build out content strategy.

 

Best,

Alex

KeyWestScott
Key Advisor

 @agirard, I can understand your point and this may ultimately lie with the abilities or lack there of, of the search engines.

 

I think what we may be imagining, or at least me... Smiley Wink  For Example:  Writing a piece of content about internal combustion engines.  That piece of content would be applicable to be a support document for pilar pages about Fords, Chevys or Aston Martins.....

 

Scott