Ask Me Anything and Panel Discussions

Babel_Izzy
Contributor | Elite Partner
Contributor | Elite Partner

Ask Me Anything! Content Strategy, production, promotion and SEO

Hi there! My name is Izzy Witts and I’m an Inbound Consultant at BabelQuest. We’re a Platinum HubSpot Partner specialising in lead generation, inbound marketing, sales enablement and CRM. We help businesses grow by aligning sales and marketing and streamlining the whole process end-to-end. I have a particular focus on content production and promotion, SEO and social media marketing and have been with BabelQuest for just over a year, and before that I was the content marketing manager for a small software company in the UK.

As the new Content Strategy tool is now live in HubSpot, I am here to help you get started with topic clusters and navigate the new world of SEO. We’ll leave the tech questions to the HubSpot experts, but you can ask me anything about content strategy, production and promotion and what you can do to help you improve your search engine rankings. If I don’t know the answer, I’ll go away and find it for you.

I’ll be available from today through to Friday 15th December, and will be checking in frequently to answer your questions.

 

Stuck for ideas? Here are a few example questions:

- How do you get ideas for content?
- What is the best way to perform keyword research?
- How can I get seen on Google?
- How long does it take before I start seeing results?
- How do I get started with content promotion?

 

I look forward to hearing from you all!

 

Let’s get started!

 

Izzy

26 Replies 26
ukjfklgjfklg
Member

Ask Me Anything! Content Strategy, production, promotion and SEO

Please help me 

0 Upvotes
yuboletsmail
Member

Ask Me Anything! Content Strategy, production, promotion and SEO

Hi nice to read this

Anonymous
Not applicable

Ask Me Anything! Content Strategy, production, promotion and SEO

Hey @Babel_Izzy what would you say are the main challenges and/or opportunities for marketers looking to take on these new content and SEO practices? 

0 Upvotes
Babel_Izzy
Contributor | Elite Partner
Contributor | Elite Partner

Ask Me Anything! Content Strategy, production, promotion and SEO

Hey @Anonymous, I'd say the biggest challenge is probably knowing where to start! There are so many differing opinions on SEO and what you should be doing to improve your rankings. I would start with really digging into your personas, making sure they're correct, and then start researching what potential questions these people are searching for. 

 

You could either research this yourself, or ask your customers and prospects. An easy way to find questions, is to look through email communications. It's likely that there are a few that keep coming up regularly and you can start building out a plan of articles you can produce that will answer those questions.

 

Another challenge for SEO is that it takes time, a lot of time! You need to be prepared to really put the effort in to see results. There aren't any shortcuts i'm afraid but there are a few simple things that you can do to give your rankings a boost!

 

  • Use a good SEO tool like SEMRush or Moz, this will allow you to perform site audits so that you can easily see which areas need improvement
  • Ensure that your pages are optimised, this means making sure that your urls, meta descriptions and H1 tags all contain a relevant keyword, or topic area. 
  • Consistently produce quality content, and update it frequently.

 

In terms of opportunities, SEO changes all the time, search engines want different things, and they're constantly looking to improve based on how people are using them and what they're searching for. That being said, if you can find your niche, build out your plan and produce great content, it'll stand you in good stead to get that spot on the first page. 

 

If you already have a lot of content, using HubSpot's strategy tool will really help you to start linking it all together logically. If you're able to get everything linked together and create a really substantial topic cluster, this is a huge flag to Google that you know what you're talking about!

jennysowyrda
Community Manager
Community Manager

Ask Me Anything! Content Strategy, production, promotion and SEO

Thanks for opening this AMA up, Izzy! 

 

@EvolveKev @carleighgreen @JohnNiggl @ZachSchladetzky @InieP @TheGilldog @crystalp @slasky @KeyWestScott @theScott I thought you would all be interesting in keeping an eye on and participating in this conversation. 

 

TheGilldog
Contributor

Ask Me Anything! Content Strategy, production, promotion and SEO

Thanks @jennysowyrda!

0 Upvotes