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ZapCommunity
Member

AMA with Zapier: How to spend less time on lead management (but make more sales)

Hi all—the Zapier team here, and we have a quick question for you. How much time does your team spend managing leads? If you spend more time sorting your prospects than turning them into paying customers, your lead management process may need a major overhaul. 

 

We're here to talk about how you can use automation to streamline your lead management process. Since Zapier is an automation tool that lets you send information from one app to another, we have a few ideas for how you can reduce the manual tasks that clog up your day. That way, you can gain back time to focus on closing those deals. 

 

We’ll be on call to answer your questions about lead management automation from June 21 - July 8.

 

Feel free to ask us any questions about: 

  • How to streamline your marketing processes
  • Ways to automate your administrative tasks 
  • How to build a seamless lead funnel 

 

To get things started, here are a few ways you can streamline lead management:  

 

Instantly send all new leads to the right place

From landing pages to ads to social media, there are many ways to source leads—and they're all important. 

 

But when you're sourcing leads through multiple channels, it can be difficult to keep track of them all—and easy to miss out on a potential customer.

 

With automation, you can instantly send all new leads to the right place. Cut down the time it takes to manually add leads to your tracking platform and make sure every lead is accounted for. 

 

Here are some top automatic workflows: 

  • Send leads from ad campaigns into your CRM
  • Add leads from your website forms to your tracking platform
  • Send leads from social media to your email marketing platform

 

Send prompt, personalized messages

You've captured that new lead, but that's just the first step of many in your lead funnel. You also need to nurture that lead with prompt, personalized messages. 

 

Every business has its own strategy for converting leads, but timely follow-up is universal. There's a short window in which you have a prospect's interest, and automation can help you capitalize on it. 

 

Here are a few top automatic workflows: 

  • Send a customized email after a sales call
  • Send a SMS message when you get a new sign-up on your website
  • Send an email when you get a new event registration

 

Easily enrich your lead data

Gotten an email from a company that seemed wildly out of touch with how you use their product? It's likely because they didn't segment their subscribers. 

 

Segmentation is a critical part of any marketing strategy because you want to speak to potential and existing customers at the right moment to influence a purchasing decision. (And you don't want them to unsubscribe.)

 

But it's impossible to scale if you're trying to manually keep lead profiles up-to-date. With automation, you can clean up your segmentation workflows by instantly tagging leads when they take a particular action.  

 

Here are a few top automatic workflows: 

  • Update your CRM when a lead signs up for a call
  • Add tags to new leads for specific ad campaigns
  • Remove leads from email lists once they make a purchase

 

What do you need to automate?

Lead management requires dutiful upkeep. Fortunately, automation can help you streamline the process, so you have more time to focus on the important things—like actually turning those leads into sales. 

 

Have other manual lead management tasks or processes that slow down your ability to scale? Share them in the comments! We might be able to give some tips on how to automate them. 



10 Replies 10
ndevid
Member

AMA with Zapier: How to spend less time on lead management (but make more sales)

Every business has its own strategy for converting leads, but timely follow-up is universal. There's a short window in which you have a prospect's interest, and automation can help you capitalize on it. 

Regards: Epoxy floor

0 Upvotes
dsecareanu
Contributeur de premier rang

AMA with Zapier: How to spend less time on lead management (but make more sales)

Just want to share a use case where we use Zapier to generate API form submissions in HubSpot when we run external events or co-branded reports or other types of marketing activities where the lead gen form is not our form but that of a partner and we receive a list of leads in a file.

 

We import these external leads into HubSpot and set their Original Source to Other campaigns (as otherwise they would be Direct Traffic if passed through API form submissions). We build a zap that takes new contacts added to a static list and sends them back to HubSpot as form submissions (includes the URL of the external event as form page URI). We create a static list and a form in HubSpot (with the label External to know these are external marketing activities) and then we add the recently imported contacts to the above static list (and this triggers the zap).

 

The zap generates the form submissions and that gives us conversion information within HubSpot (first conversion = the "external" form submissions) to be able to build attribution reports that account for these leads as being marketing sourced (and not sales source as it would have been if they would have remained an Offline Source import).

Daniel Secareanu

RevOps Solutions Architect

Tigros Mark Tech

Bucharest, Romania

+40 723 513518
daniel@tigros.io
www.tigros.io
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LizAtZapier
Participant

AMA with Zapier: How to spend less time on lead management (but make more sales)

@dsecareanu that's awesome! Thanks for sharing your Zapier use case and kudos for getting granular with tracking your lead sources.👏 Would love to chat more about additional ways y'all are using Zapier at Tigros!

jamesmarry
Member

AMA with Zapier: How to spend less time on lead management (but make more sales)

Hey, James here

I have a business in commercial flooring Toronto in different areas. My main goal is to make maximum sales from my marketing but it costs a lot of money. Therefore I am learning new ways to make maximum sales in less money and short time. Any suggesstions please?

0 Upvotes
LizAtZapier
Participant

AMA with Zapier: How to spend less time on lead management (but make more sales)

Hi @jamesmarry ! Liz from Zapier here 👋 Thanks for the question!

 

Taking a peek at your site, I'm thinking a good chunk of your lead gen is coming from website/Instagram, is that correct? 

 

A good place to start would be Zapier's Small Business Resource Hub where we have a dedicated space for lead gen<>sales automation. This article around the HubSpot<>Zapier integration might be of particular interest!

0 Upvotes
JPanama
HubSpot Moderator
HubSpot Moderator

AMA with Zapier: How to spend less time on lead management (but make more sales)

Hey @ZapCommunity thanks for taking the time to do this. I'm a Customer Support Specialist here at HubSpot and like many of my colleagues, I've directed our customers towards Zapier to bridge HubSpot with other integrations on many occassions!

 

What's something you wish our customers knew about integrating Zapier with HubSpot? Is there anything that customers should keep at the forefront of their minds when they start thinking about automation? 

LizAtZapier
Participant

AMA with Zapier: How to spend less time on lead management (but make more sales)

Hi @JPanama 👋 Always happy to hop in and chat- we're big fans of HubSpot!

 

We're cooking up a lot of cool things over at Zapier, focusing on providing industry-specific resources and spaces for folks. Recently, we have opened up new user groups within Zapier's community  to help connect folks within similar industries. 

 

On our HubSpot app page, folks can find a ton of information regarding the Zapier <>HubSpot integration. It's a great jumping off point for dipping your toe into automating your processes!

8992a2532451598c5e10e4a15892cfa6

 

0 Upvotes
ChrisPenner
Participant

AMA with Zapier: How to spend less time on lead management (but make more sales)

Thanks @ZapCommunity !

 

Excellent insight and tips on how to use the tool effectively.

 

I used Zapier to send text messages to customers after calling and booking home inspections with me.  Once their deal had been moved to the qualified stage, a 'customer appreciation' text would be sent to their cell with a reminder of the appointment date. 

LizAtZapier
Participant

AMA with Zapier: How to spend less time on lead management (but make more sales)

@ChrisPenner love it! Thanks for sharing- those extra touches make such a difference to customers, eh? 

0 Upvotes
kvonloesecke
Community Manager
Community Manager

AMA with Zapier: How to spend less time on lead management (but make more sales)

Hi @ZapCommunity,

 

Thank you for putting this AMA together, and sharing examples of how to set up automation in Zapier! 

 

I wanted to tag our community members to see if they have any questions: 

Hi @danmoyle@johnelmer@karstenkoehler@Josh@Bryantworks@Phil_Vallender@Mike_Eastwood@bradmin@AdamLPW@himanshurauthan@warrendavey@Olivia_Bagnall@himanshurauthan@webdew@willsmith@StefaniUAT@LMeert@Ben_M and @CAnderson716 

 

Are you running into any lead management processes that are slowing your team down? Do you have any use cases you would like to share with @ZapCommunity

 

Thanks!

 

Best,

Kristen


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