The program will benefit members who are underrepresented small business owners in Canada. As part of the participation, they will receive free training in digital marketing tailored to their business with a $500 budget to use towards their digital marketing activities, which could include web development, Google ads, Facebook ads, and email marketing.
The project aims to:
Increase equitable, diverse and inclusive participation in small business sectors
Develop optimal training courses and tools to bridge digital marketing skill gaps for underrepresented small business owners
Data collected in this study will be used to design and develop other training programs and learning tools in adult education, experiential learning, and digital marketing
Who can participate?
Be 19 years of age or older.
Identify as a woman, Indigenous person, Racialized, immigrant, LGBTQ2S+, a person with a disability or a person without a post-secondary education.
Have operated a Canadian owned small business within Canada for over 2 years.
Have a business website that has been active for over 2 years.
Have an interest undertaking digital marketing development.