Yesterday at Inbound 2020 was announced the incredible release of Customer Object.
With custom objects, Enterprise customers can now store and structure almost any type of data in HubSpot. Custom object data can then be used seamlessly across the HubSpot platform in tools like reporting and workflows.Previously, customers were limited to using contacts, companies, deals, and tickets to represent their business inside HubSpot. For more sophisticated customers, this rigid structure just wasn't enough. With custom objects, HubSpot now gives customers the flexibility and control they need to architect their business in HubSpot exactly as it appears in the real worldCustom objects work just like any other object. Once customers define the schema of their objects they may be used inside of an account to power a businesses needs.
Check this link out for for ingo : https://www.hubspot.com/products/custom-objects
