[Now Live] Ads Optimization Events

etroiani
by: HubSpot Employee
HubSpot Employee

Offline event syncing is here! Now, your ads can not only be targeted at the right users, but also optimized towards the right conversions by syncing your contact lifecycle data into Google and Facebook.

We know many of you are managing, reporting on, and optimizing your ads directly in Google and Facebook. We know this can be tough when all your conversion, lifecycle and pipeline data lives in HubSpot.

That's why we've built Ads Optimization events to support offline event syncing to the networks.

With offline event syncing, you have the ability to send -- to Google and Facebook -- lifecycle stage changes influenced by ad clicks.

Today, Facebook & Google only know that an ad was clicked on and not what happened afterward. So their algorithms will continue to optimize towards getting users to click.

With offline event syncing, a signal is sent directly to Google or Facebook every time a contact's lifecycle stage changes. So now, they'll know when a user became a lead or customer and how much that is worth to you. Which means they can start optimizing towards the most valuable leads for your business.

Advertising on Google and Facebook is a great way to get qualified leads. Making sure you're targeting the right potential customers has never been more important in today's saturated ad space.

Being highly relevant and highly targeted is essential for keeping your ad spend down and your ROI up. Check how it works here https://knowledge.hubspot.com/ads/create-and-sync-crm-lifecycle-events-with-your-google-ads-or-faceb...

2 Comments
aiandy
Participant

Very happy to have this functionality!  

 

Is there any guidance/recommendations about retaining the use of client-side conversion events vs. using offline events?  For example, today we use Tag Manager to push various form submission events to Google + Facebook to signal a conversion event of lead capture.  If it's all flowing into Hubspot, would retain the client-side event or simply move to using an offline event triggered on the customer lifecycle in Hubspot?

TheoB
Participant

Hi, we are very keen to use this functionality. We really want google and FB to optimise for the best leads, and not just for lead form submissions on our website. So lifecycle data is key. 

 

On google, this looks very promising and we are in the process of implementing. 

 

On FB - it doesn't seem to be there. As far as I can tell, this only works with lead ads, and not with all FB ads.

 

So my question:

 

- Is there anything on the roadmap to extend this to cover all FB ads? It seems that hubspot already tracks other ad interactions, it knows which contacts have clicked which ads, so why not sync this back to FB? 

 

- If not, is there any other solution out there? We really want to optimise for value and not just for quantity of form submissions on our site.