HubSpot Community Blogger Guidelines and Requirements

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Welcome to the team that is helping millions of businesses grow better 

with HubSpot. Below are all of the details to support your work as a Blog Author.
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The HubSpot Community Blog is a resource created by our Community for our Community focused on providing strategic information around succeeding with HubSpot. We know that you want to get the most out of HubSpot, hear from HubSpot pros and learn how to accomplish your goals within HubSpot - and we want to help you succeed. 

If you are interested in publishing content on this blog, begin by reviewing the information outlined below. 

What is the HubSpot Community Blog? 

The inspiration for the HubSpot Community Blog began as the demand for peer-authored guides, tutorials, and best practices grew. We know HubSpot users want to see more: 

• How-Tos and in-depth guides about HubSpot’s features and integrations
• Industry or vertical-specific solutions using HubSpot
• Mastering their craft, including marketing, content creation, revenue ops, web dev, and more
• Growing their personal brand and careers

Community members are not only seeking information about how to use and master HubSpot, but love to read, watch, or listen to their peers work through solutions with all that real-life context you don’t always get in a classroom setting. We designed the HubSpot Community Blog to bring a laser focus to the content that the Community both experiences and craves.

Why Write for the Community Blog? 

Here are some of the top reasons you may want to consider writing on the Community Blog: 

• Help your peers grow in their career and/or become more effective HubSpot users
• Promote your  personal brand and thought leadership presence
• Build relationships and connect more strongly to the vast HubSpot Community network

Become a HubSpot Community Blogger

All HubSpot enthusiasts are welcome to participate in the Community blog. The more we share with each other, the more effectively we grow as fellow HubSpot enthusiasts and the more connected we become as a community. 

Before applying as a HubSpot Community Blogger, we recommend familiarizing yourself with the topic selection process and the blog submission process outlined below. 

Here are a few things to note in order to get started:

• You will need to set up a profile on our Community platform.
• Pitch your proposed blog topic via this form, which will be approved by the blog editor. If your topic is rejected, the editor will respond with feedback regarding what you can change for next time. It’s recommended, though not required, to submit a short outline of your blog with your topic (this speeds up the approval process). 
• Once the blog is drafted, you can submit the blog on the Community site and the Community editor will approve or provide feedback on the blog draft as needed. 
• After final approval, the blog will be scheduled to go live no earlier than 2 weeks after the final submission date.   

Who Can Become a ‘HubSpot Community Blogger’?

A HubSpot Community Blogger is a member of the HubSpot Community in good standing (typically a Community Champion, Customer, Advocate, Employee or Freelancer). Community bloggers should enjoy sharing their HubSpot knowledge and experience with others, have a flair for writing, and have a story to tell, or an ability to distill complex concepts or solutions down to clear, easily digestible steps. 

If this sounds like you, and if you’ve got a little time to try it out, we’d love to hear from you!

Participation will help you to lift your personal brand to new heights, while also helping the community and serving as a valuable resource for the entire HubSpot network!

What Happens When I Submit a Blog?

The HubSpot Community Blogger program is managed by the Community Blog Editor and team, who are responsible for reviewing and accepting blog posts submitted by you. Submissions are reviewed for relevance and quality before either being approved for publication or sent back for further editing in advance of publication. 

In rare cases, articles can be rejected outright if they violate our terms of use, our community guidelines, promote or disparage other users, products, or companies, or aren’t relevant to our audience. As such, it’s a good idea to validate your ideas for a forthcoming blog post with our team, especially if you’re a first-time blogger. Send an email to Chandler Smith (chasmith@hubspot.com) and we’ll be happy to work with you.

Upon publication of your blog, you are expected (as needed) to address any comments or questions you may receive on the blog from other members. You should think of it as a conversation that you’ve initiated.

What Topics Should I Write About?

As HubSpot enthusiasts, you are welcome to share a story around how you’ve grown with HubSpot, overcome a challenge with HubSpot, or used HubSpot for a specific industry. Our customers are eager to hear from you, and not just about specific questions and features, but the actual implementation of HubSpot in general. We’ll provide a list of topics to choose from, but here are a few ideas to get you started brainstorming: 

1. What is a problem your company overcame using HubSpot (and how did you do it)?
2. Tips for using HubSpot for a certain industry 
3. How have you leveraged HubSpot for your company? 
4. “How-to” articles (ie: how to set a CRM up for a nonprofit, how to build a successful marketing campaign for a niche industry, etc.). 

You should also feel free to focus on topics you believe your peers would be interested in.

We’re looking for blog posts that solve a particular problem, educate the reader on a topic of interest, and/or inspire others to take action to better their outcomes with HubSpot. Examples would include a simple “How Do I…?”-type tutorial that lists out simple steps toward accomplishing a specific task or goal, or a true story about how HubSpot has helped you to be successful. Here are some tips for writing compelling blog posts:

• Sketch an outline before writing. Generally, a blog should have an introduction to the issue or topic, a detailed solution or narrative, and a closing message.

• Pick a title that’s descriptive so you can let the audience know what they’re about to read.

• Write in your own voice, just as if you were speaking to colleagues or friends. Don’t leave your personality in the recycle bin.

• Avoid walls of text, they’re hard to read. Would a video be more compelling? Could a few images better illustrate something that’s tough to describe? Would some bullet points break up that long paragraph? Use all the tools at your disposal to author memorable, informative articles.

• Stay on topic, avoid sprawl. Be concise and focused on addressing one particular issue, or telling one story. Save the rest for next time!

For more blogging do’s/don’ts - check out this article from HubSpot: 17 Blogging Mistakes to Avoid in 2021, According to HubSpot Bloggers

Miscellaneous

Here are some other details you should know if you’re interested in blogging with the HubSpot Community:

• Make sure you have filled out your Community profile information (most importantly - add a photo or avatar)
• You may not re-publish blog articles that were previously posted elsewhere. We accept only original works for publication in the HubSpot Community Blog.
• You may publish up to 2 blogs per month *subject to change
• You may not explicitly promote your own company or product.
• Your blog should not criticize another member, product, or company, and is subject to all other Community Terms of Use as outlined here: https://legal.hubspot.com/community-tou

Contact Us

As the Freshman Class of the HubSpot Community Blogger program, you have the opportunity to build out this program for future Bloggers. If you find something you think others should know, share it. If you think we’re missing something, let us know. Your feedback is welcome and appreciated! 

Please email add your questions and feedback below. 

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