[Free Report]: The State of Data-Driven Advertising

[MiaSrebrnjak]

Welcome to the new world of advertising! 🎊

Marketers today are navigating changes like evolving privacy laws and heightened consumer expectations, which weren't even on the radar a decade ago. This shift calls for a rethinking of how to effectively reach audiences.

Yet, some marketers are excelling by using data to exceed goals, optimize ad spend, and build trust, all while respecting privacy. How are they doing it?

We asked 1,262 marketing professionals to uncover the secrets. Our findings reveal:

• Importance of First-Party Data: Marketers leveraging first-party data achieve significantly higher success in understanding customer behaviors, leading to better audience targeting and more personalized campaigns.

• Data Quality Challenge: A striking finding is that only 56% of marketers have high-quality data on their target audience, highlighting a prevalent gap in data acquisition.

• Tools and Integration: The report emphasizes the necessity of integrated tools for effective data utilization, stating that marketers with an all-in-one tool for campaign management are 185% more likely to meet their performance goals.

• Shifting Landscape: Data privacy has become a critical concern, with 75% of marketers actively adapting strategies to comply with new regulations.

• HubSpot’s Google Ads Integration:  Our native integration with Google Ads (available on Marketing Hub) was highlighted for its efficiency in integrating first-party data, providing marketers with a seamless solution to manage and optimize advertising campaigns.

• Consumer Trust and Privacy: The report underlines that consumer trust is tied to data privacy, with a call for companies to responsibly handle personal data while delivering personalized marketing.

• Actionable Insights: Marketers need to employ tools that not only gather data but also translate it into actionable insights to enhance campaign effectiveness.

If you're aiming for accelerated growth, this report is your essential guide.

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