Account-Based Marketing (ABM)

[etroiani]

ABM is a core task that each firm has to do sooner or later, here is a simple guide which explains the fundamentals of this crucial marketing strategy :https://blog.hubspot.com/marketing/account-based-marketing-guide

[JenBerenguer]

This is a great one, @etroiani.

Here's an Academy lesson as well with a great overview of our ABM tools for people looking to get started with account-based marketing in HubSpot 😄

[etroiani]

Thanks @JenBerenguer  🙂