Sep 23, 20205:34 PM - edited Sep 24, 202011:43 AM
HubSpot Moderator
[AMA Now Open] Christopher Antonopoulos, CEO & growth stack expert
This year at INBOUND2020, Christopher, CEO of Measured Results Marketing, is hosting a session called "Adapting Your Growth Stack to Meet Today’s Needs."
If you're registered for INBOUND2020, join us here at 7p.m. Boston time on Wednesday 9/23.
Christopher will be continuing the conversation in this thread with you after the presentation and throughout September. Upvote your favorite questions and ask him a question of your own below - here are some topics you can ask Christopher about:
Lessons learned in building a brand-new stack
How yesterday's stack is changing with today's new world
[AMA Now Open] Christopher Antonopoulos, CEO & growth stack expert
We use Traction as our EOS framework but have not implemented it fully across all of the functional areas of the business. yet.
For custom objects, it is essentially a way to pass data into HubSpot that is not standard and group it together. Then use that information to inform campaigns and activities.
Volunteer Organization - They have software that tracks volunteer interests and then recommends multiple upcoming events based on that interest. With a custom object, they can pass all the recommended events into a HubSpot field.
Pharmacy Certification company - Pharmacies and all of the pharmacists need to be certified. A company has a training software that tracks certification dates, cert numbers, codes, etc. You can create a group of fields that as custom objects to pass this data into and then run a workflow to remind there organization and individuals to renew.
Have quite a few more but does this give you an idea of what they are and how they work?
[AMA Now Open] Christopher Antonopoulos, CEO & growth stack expert
We use Traction as our EOS framework but have not implemented it fully across all of the functional areas of the business. yet.
For custom objects, it is essentially a way to pass data into HubSpot that is not standard and group it together. Then use that information to inform campaigns and activities.
Volunteer Organization - They have software that tracks volunteer interests and then recommends multiple upcoming events based on that interest. With a custom object, they can pass all the recommended events into a HubSpot field.
Pharmacy Certification company - Pharmacies and all of the pharmacists need to be certified. A company has a training software that tracks certification dates, cert numbers, codes, etc. You can create a group of fields that as custom objects to pass this data into and then run a workflow to remind there organization and individuals to renew.
Have quite a few more but does this give you an idea of what they are and how they work?
[AMA Now Open] Christopher Antonopoulos, CEO & growth stack expert
Thank you for the book recommendations - I was able to get the book you mentioned - Traction. Please post the other books when you recall them. Thanks again.
[AMA Now Open] Christopher Antonopoulos, CEO & growth stack expert
Thanks for addressing that question on the differences between Enterprise and Mid-Market. In our situation we aren't actually seeing a huge difference in our sales cycle or complexity till the company is very very very large for employee count (thinking 10s of thousands of employees).
What would you define as Enterprise for that increasing complexity? Is it Fortune X? Employee count over XXXX?
[AMA Now Open] Christopher Antonopoulos, CEO & growth stack expert
There are different levels of complexity that stem from both the size of the organization as well as the type of business they are in.
For us, Enterprise organizations that have professional buyers/requirements for updating your insurance usually are prevalent around the $250M revenue mark. Especially for traditional industries like manufacturing and organizations selling goods. For technology companies, we have found the complexity is sale process typically comes after a C round fo funding when there are more stake holders but that is more along the lines of requiring more bids prior to making decisions.