Steal our Lead Scoring Methodology Built in HubSpot used on 50k Contacts
Two leads just came in this week on your website. (Awesome right!)
One lead downloaded 3 ebooks then submitted their information on your pricing request page, with information about their company, industry and use case.
The other lead found you on Google, came in straight away and requested a demo.
Both leads are likely now on your sales team radar, but should they be? How do we know they're worth your closer's valuable time?
Without a detailed lead scoring methodology and defined lead stage funnels such as Marketing Qualified Leads (MQL), Sales Qualified Lead (SQL), Sales Accepted Leads (SAL) or others, your sales team might spend their time chasing unqualified leads instead of closing deals.
While not every business is going to have anywhere near the same lead scoring mechanics, building one from scratch can be hard. Below is the lead scoring methodology we use at Structurely that's run on over 50k contacts.
Contact fills out the Contact Us form on our website
Website Contact Us Form Contact and Pricing Pages = 10 pts
"Technology you use" field is one we have an integration with = 15 pts
"Technology you use" field is one we have an integration with through a third party provider = 15 pts
"Technology you use" field is in an industry niche = 10 pts
"Technology you use" field is one we do not have an integration with = 5 pts
"Technology you use" field is unknown = 0 pt
"Technology you use" field is other = 5pts
"Industry you're in" form field is in a market expansion target niche = 25pts
"Industry you're in" form field is in an existing core market niche = 15 pts
"Industry you're in" form field is other = 2 pts
Monthly estimate Structurely product usage is 0 = 0 pts