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Using Hubspot landing page in Facebook ad

DSully
New Member

2 weeks ago

I have a client whom I do Facebook ads for. They requested that the link in the ad be to a Hubspot landing page. 

The ads did really well but their data in Hubspot is not showing anywhere near the same figures of visitors coming from the ad. 

Does anyone know why? Do we need to somehow link them? 

I don't really know enough about Hubspot to help her. 

Ads Starter
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0 Upvotes
2 Replies 2
TiphaineCuisset
Community Manager
Community Manager

a week ago

Hi @DSully 

 

Thank you for reaching out. 

The way HubSpot Ads and the Ad network calculates contact attribution/conversion is not really the same, which is why numbers can vary. You can find more information on this here: 

Understand HubSpot Ads contact attribution and ad network conversions

 

It could also be that they do not use the same filters on the ad network and in HubSpot. 

 

Thank you

Best

Tiphaine


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KTownsend
Occasional Contributor

a week ago

Hi!
Here’s a really good article on syncing leads from your Facebook pages to HubSpot. It’s worth checking everything has been enabled properly https://knowledge.hubspot.com/ads/manage-facebook-pages-syncing-leads-to-hubspot
Hope this helps!
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Using Hubspot landing page in Facebook ad
Marketing
Jan 15, 2021