Track Conversions from Google Ads to Form Submission

[SPerry2]

We’re currently running Google Ads to drive conversions to our demo request form.

We have Google Tag Manager set up and the HubSpot pixel added, but conversions aren’t being tracked properly in Google Ads.

We use a scheduling page on our demo request workflow. The process operates as follows:

• User lands on demo form
• Fills out the form
• Presses submit
• Gets routed directly to a HS scheduling page

How can we ensure conversions are tracked properly in Google Ads? The google ads module is connected to our Ads module in HS and conversions seem to be tracked this way but it's harded to gauge ROAS in HS versus in Google Ads.

Is there a way to add in a thank you page than route the user to the scheduling page?

Thank you!

[danmoyle · Accepted solution]

Hey there @SPerry2. In addition ti the helpful resources from @BérangèreL, I'd weigh in with a confirmation.  While the HubSpot form option to send directly to a scheduling page can be great, I think you're right in thinking about a TYP. I'd use a thank you page between the form submission and the scheduling page. This should increase the accuracy.

Here's what I'd test:

User lands on demo form

Fills out the form

Presses submit

Gets redirected to a thank you page

Either a CTA or an automatic redirect to the HS scheduling page

Then I'use Google Tag Manager to set up conversion tracking on the thank you page. This should ensure that Google Ads records the conversion when a user reaches the thank you page after submitting the form.

Next I'd use HubSpot events to track form submissions and pass this information to Google Ads. This method is often more accurate as it ensures each conversion in Google Ads corresponds to a real contact in HubSpot.

I also saw a tip to implement offline conversion tracking to send data from HubSpot back to Google Ads. In the article I found, it said this would help account for both online and offline sales, enabling more accurate optimization for revenue and profit.

I hope that helps! 

[Mike_Eastwood · Accepted solution]

Hi @SPerry2 

Quick tip: be careful with the domain you choose for your Landing Page, in your Adwords settings.

If you go to a scheduling page, from a Google Ad, the domains should be the same (otherwise your ad may be rejected). 

Personally I recommend using a Landing Page, on your domain, with an embedded Scheduling page.

Have fun

Mike

p.s. thank you for the mention @BérangèreL 

Here to learn more about HubSpot and share my HubSpot Knowledge. I'm the founder of Webalite a Gold HubSpot Partner Agency based in Wellington, New Zealand and the founder of Portal-iQ the world's first automated HubSpot Portal Audit that helps you work smarter with HubSpot.

[SPerry2]

Thank you both @BérangèreL @danmoyle!

I like this solution:

User lands on demo form

Fills out the form

Presses submit

Gets redirected to a thank you page

Either a CTA or an automatic redirect to the HS scheduling page

Need to figure out how to configure the automatic redirect and have the TYP be "invisible" to the user because it happens so fast. Any ideas? 

[danmoyle · Accepted solution]

Hey there @SPerry2. In addition ti the helpful resources from @BérangèreL, I'd weigh in with a confirmation.  While the HubSpot form option to send directly to a scheduling page can be great, I think you're right in thinking about a TYP. I'd use a thank you page between the form submission and the scheduling page. This should increase the accuracy.

Here's what I'd test:

User lands on demo form

Fills out the form

Presses submit

Gets redirected to a thank you page

Either a CTA or an automatic redirect to the HS scheduling page

Then I'use Google Tag Manager to set up conversion tracking on the thank you page. This should ensure that Google Ads records the conversion when a user reaches the thank you page after submitting the form.

Next I'd use HubSpot events to track form submissions and pass this information to Google Ads. This method is often more accurate as it ensures each conversion in Google Ads corresponds to a real contact in HubSpot.

I also saw a tip to implement offline conversion tracking to send data from HubSpot back to Google Ads. In the article I found, it said this would help account for both online and offline sales, enabling more accurate optimization for revenue and profit.

I hope that helps! 

[BérangèreL]

Hi @SPerry2 and welcome, we are so glad to have you here!

Thank you for asking the HubSpot Community!

First, I'd like to share these resources for information:

- Track conversions in Google Ads with a global site tag
- Create and sync ad conversion events with your Google Ads account
- Track and report on your Google ads in HubSpot

You might want to take a look at these threads that might help you:

- The solution from @herodotuseduc on this post "Best way to track conversions in Google Ads"
- The solutions from @Daniel_Bleich and @Jonno_Price on this post "Setting up Conversion Tracking in Hubspot Forms for Google Ads"

I'd be happy to also put you in touch with some of our Top Experts: Hi @Mike_Eastwood, @danmoyle and @Jonno_Price do you have other suggestions to help @SPerry2, please?

Have a fantastic day and thanks so much! ❤️

Best,
Bérangère