Source: Content network (AdSense or other).

[LWorthy]

Hi, we have seen a huge spike in traffic being attributed to Content network (AdSense or other).

But I don't know what this means. As far as I know, we haven't set up an account with AdSense. 

We are running Digital Ads via Google Search and Display Ads via ZoomInfo. But these are accounted for via the campaign names we've set up.

So how do I know where the Ads are coming from via Content network (AdSense or other) and what type of Ad is running?

And how do I view which pages they are coming into the website on and viewing?

I feel like this is spam and it's massively affecting our reporting. But need to try and prove this. 

Any help is appreciated. Thanks

[Neil_HubbEngine]

Hey LWorthy, 

Excuse the basic question but you've checked in your Google analytics and media accounts and all adds up in there right? 

Any new campaigns set up recently in either google ads or zoom info?

[LWorthy]

We name our campaigns really specifically, so we know what they are. There's a new campaign been created and we definetly haven't done this as it's not our usual style. So we don't understand how it's got there / how it got created/ and why it's now attributed to all these increased session views from AdSense. We can't see this campaign listed in Google, only Hubspot reporting.

We have changed the landing pages and created new Ads recently - coinciding with these change in traffic. So i'm sure there's a link here. Not sure if we have ticked a box or something when we created the new ads. But we definetly havent created the campaign name.

Do you have any insights on what we should be looking at to find the answer?  thanks

[Neil_HubbEngine]

When you say you "haven't set up an account with AdSense" do you mean you haven't set up any display ad campaigns on Google Display Network? Its worth having a quick check that none of your recently created Google Ad campaigns are opted into Display network also (easy thing to happen). 

Is all your traffic from Zoom Info display campaign accounted for in Hubspot reports? I know you mentioned the naming convention is accounted for so just double checking but you're seeing all traffic in Hubspot match the media data on the Zoom info account right?