Mar 28, 2019 7:29 PM
We do a lot of Facebook Ads that are optimized for conversions (in our case: Form Submissions) and in all our websites we use Hubspot Forms. Facebook needs to know when a user converts from a specific campaign to improove the targeting via the usual "standard events" like:
But the conversions column in Facebook's Ad Manager shows 0 conversions and the campaing can't be optimized.
We were expecting that Hubspot automatially sends at least a 'Lead' event to FB, especially by providing the Facebook Pixel from Hubspot's Facebook Ads integration. Because Hubspot form are embedded in an iframe there's virtually no way for the site to know when a form has been submitted to sent events ourselves. Relying on "thank-you" pages has always been a source of ghost/duplicate conversion counting for us.
Does Hubspot actually do sends Facebook Pixel events on form submission and we are just doing something wrong?
Does adding the Facebook Pixel via Hubspot enables some integrations, or is just a tool to help unexpericed users?
Nov 27, 2021 10:22 AM
I had the same problem. I solved using Google Tag Manager:
<script> fbq('track', 'Lead'); </script>
No code needed.
Aug 13, 2021 12:40 PM - edited Aug 13, 2021 12:41 PM
That's pretty weird. Hubspot is claiming to be THE sales CRM tool and basics stuff like firing conversion events to LinkedIn, Facebook, Google and GTM isn't standard. Even our simple blogging tool www.cooala.com is firing these events by standard because you need it all day when doing online marketing with lead forms.
Should be standard without coding, guys.
Nov 9, 2021 10:04 AM
Sep 29, 2021 1:35 PM
Agree with you 100% Mike. Seems unreal that the user would have to jump through coding hoops to get an embedded form button to be recognized by Facebook. Can't manage the entire customer's journey if we can't track conversions!
Apr 2, 2019 1:27 PM