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Albigama
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Please help me with utilizing best practice for tracking in landing pages

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I have difficulties see and setting tracking code for Hubspot.  Mainly I use a landing page for event registrations in Hubspot, or ebook download or schedule a meeting landing page. So the thing is I need to see how my campaign efforts really work, especially those that come from the outside (paid channel) like Instagram or Facebook ads or even the SEM. On the part of it, I can see my overall customers journey until they submit the form (conversion) and become lead.

 

Can you share with me some insight and best practice for it? since the source column on the performance dashboard (landing page) has some minimum information about it.

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GeorgeBThomas
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Guía | Partner nivel Elite
Guía | Partner nivel Elite

Please help me with utilizing best practice for tracking in landing pages

resolver

@Albigama,

You will want to make sure to use your campaign analytics tool.

This means you should associate all emails, workflows, landing pages, cats to that e-book, or other offers to their own campaigns.

Also, depending on what level of HubSpot you have, I would dig into your dashboard templates, report widgets, as well as custom reporting options.

This from the HubSpot Academy might help as well.

 

If you have questions about this or more specifics, I'm all ears!

 

George B. Thomas

HubSpot Helper & Owner

George B. Thomas, LLC

(252) 656-5950 | (330) 232-6117
george@georgebthomas.com
www.georgebthomas.com

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danmoyle
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Miembro estimable | Partner nivel Elite
Miembro estimable | Partner nivel Elite

Please help me with utilizing best practice for tracking in landing pages

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@Albigama here are a few resources on reporting that could help get you more familiar with exploring the data. 

Hope this helps! 

Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!


Dan Moyle

HubSpot Advisor

LearningOps | Impulse Creative

emailAddress
dan@impulsecreative.com
website
https://impulsecreative.com/

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6 Respuestas 6
danmoyle
Solución
Miembro estimable | Partner nivel Elite
Miembro estimable | Partner nivel Elite

Please help me with utilizing best practice for tracking in landing pages

resolver

@Albigama here are a few resources on reporting that could help get you more familiar with exploring the data. 

Hope this helps! 

Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!


Dan Moyle

HubSpot Advisor

LearningOps | Impulse Creative

emailAddress
dan@impulsecreative.com
website
https://impulsecreative.com/
danmoyle
Miembro estimable | Partner nivel Elite
Miembro estimable | Partner nivel Elite

Please help me with utilizing best practice for tracking in landing pages

resolver

Hi @Albigama ! 

 

In addition to what @GeorgeBThomas says above about campaigns and dashboard templates, I'd consider making a list of everyone who has converted on your specific landing page so you can see how the page is driving conversions. It will also help you get granular and better inderstand each conversion as a real life human so you can better serve them as you grow your marketing efforts. 

 

Cheers! 

Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!


Dan Moyle

HubSpot Advisor

LearningOps | Impulse Creative

emailAddress
dan@impulsecreative.com
website
https://impulsecreative.com/
Albigama
Miembro

Please help me with utilizing best practice for tracking in landing pages

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Yes, thank you for pointing that out.

But I need to know which channel or campaign level the conversion was. Sometimes the dashboard performance has only shown where the channel source the leads come from.

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GeorgeBThomas
Solución
Guía | Partner nivel Elite
Guía | Partner nivel Elite

Please help me with utilizing best practice for tracking in landing pages

resolver

@Albigama,

You will want to make sure to use your campaign analytics tool.

This means you should associate all emails, workflows, landing pages, cats to that e-book, or other offers to their own campaigns.

Also, depending on what level of HubSpot you have, I would dig into your dashboard templates, report widgets, as well as custom reporting options.

This from the HubSpot Academy might help as well.

 

If you have questions about this or more specifics, I'm all ears!

 

George B. Thomas

HubSpot Helper & Owner

George B. Thomas, LLC

(252) 656-5950 | (330) 232-6117
george@georgebthomas.com
www.georgebthomas.com
Albigama
Miembro

Please help me with utilizing best practice for tracking in landing pages

resolver

Is Hubspot tracking code that embed in my website will do any help?

FYI I'm using a Marketing starter plan, I never knew I can utilize some campaign level all that into one source. Since I'm doing email campaign and landing page checking performance separately from their properties.

I will check the link campaign that you refer to, thanks for sharing

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TiphaineCuisset
Administrador de la comunidad
Administrador de la comunidad

Please help me with utilizing best practice for tracking in landing pages

resolver

Hi @Albigama 

 

Thank you for reaching out.

 

I want to tag some of our experts on this - @GeorgeBThomas @Phil_Vallender @danmoyle do you have any thoughts to share with @Albigama on this? 

 

Thank you!

Best

Tiphaine


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