Please help me with utilizing best practice for tracking in landing pages

[Albigama]

I have difficulties see and setting tracking code for Hubspot.  Mainly I use a landing page for event registrations in Hubspot, or ebook download or schedule a meeting landing page. So the thing is I need to see how my campaign efforts really work, especially those that come from the outside (paid channel) like Instagram or Facebook ads or even the SEM. On the part of it, I can see my overall customers journey until they submit the form (conversion) and become lead.

Can you share with me some insight and best practice for it? since the source column on the performance dashboard (landing page) has some minimum information about it.

[GeorgeBThomas · Accepted solution]

@Albigama,

You will want to make sure to use your campaign analytics tool.

This means you should associate all emails, workflows, landing pages, cats to that e-book, or other offers to their own campaigns.

Also, depending on what level of HubSpot you have, I would dig into your dashboard templates, report widgets, as well as custom reporting options.

This from the HubSpot Academy might help as well.

If you have questions about this or more specifics, I'm all ears!

[danmoyle · Accepted solution]

@Albigama here are a few resources on reporting that could help get you more familiar with exploring the data. 

• 5 HubSpot Reports Every Marketer Needs on Their Dashboard
• 6 Simple HubSpot Reports Your Dashboard Needs
• How to Set Up a HubSpot Marketing Dashboard That's Actually Useful
• New Beta HubSpot Custom Report Builder [2021]

Hope this helps! 

[danmoyle]

Hi @Albigama ! 

In addition to what @GeorgeBThomas says above about campaigns and dashboard templates, I'd consider making a list of everyone who has converted on your specific landing page so you can see how the page is driving conversions. It will also help you get granular and better inderstand each conversion as a real life human so you can better serve them as you grow your marketing efforts. 

Cheers! 

[Albigama]

Yes, thank you for pointing that out.

But I need to know which channel or campaign level the conversion was. Sometimes the dashboard performance has only shown where the channel source the leads come from.

[GeorgeBThomas · Accepted solution]

@Albigama,

You will want to make sure to use your campaign analytics tool.

This means you should associate all emails, workflows, landing pages, cats to that e-book, or other offers to their own campaigns.

Also, depending on what level of HubSpot you have, I would dig into your dashboard templates, report widgets, as well as custom reporting options.

This from the HubSpot Academy might help as well.

If you have questions about this or more specifics, I'm all ears!

[Albigama]

Is Hubspot tracking code that embed in my website will do any help?

FYI I'm using a Marketing starter plan, I never knew I can utilize some campaign level all that into one source. Since I'm doing email campaign and landing page checking performance separately from their properties.

I will check the link campaign that you refer to, thanks for sharing

[TiphaineCuisset]

Hi @Albigama 

Thank you for reaching out.

I want to tag some of our experts on this - @GeorgeBThomas @Phil_Vallender @danmoyle do you have any thoughts to share with @Albigama on this? 

Thank you!

Best

Tiphaine