Parallel Tracking in Google Ads
I recently received an email from Google Ads saying that we need to prepare our account for parallel tracking. According to Google, parallel tracking could potentially impact our conversion tracking, especially given that our account uses a tracking template.
From what I can tell, the tracking template includes HubSpot parameters, presumably to pass on details about our Ad clicks to HubSpot's Ads Add-On. Here's tracking template in full:
Based on this template, what do I need to do to prepare my account for parallel tracking?