LinkedIn Form Ads do not track new contacts to existing campaign
Nov 24, 2020 8:43 AM
While setting up LinkedIn Ads tracking, I've noticed there's a collision with a Campaign feature. Basically, HubSpot Campaign tracks the sources based on the UTM tags. So naturally, I name my LinkedIn Campaign the same as my HubSpot campaign.
Turns out, HubSpot's auto-tracking sets up utm_campaign after the name of ad group. This creates a tracking fault where the campaign data is not correctly viewed.
I think the problem is with HubSpot's organization of UTM tags. I understand that HubSpot universally uses utm_source for the exact name of the platform and utm_medium for the type of traffic. However, the ad platforms use UTM tags to differentiate between ad groups and their ads. That's why I can't name every LinkedIn Ad Group after my HubSpot campaign - I wouldn't be able to track the performance.
That's why I'm curious if anyone has found a workaround and if HubSpot wants to fix it.