Ads

Tete
Participant

Lead discrepancy between Facebook Lead Ads and HubSpot - Native Integration

Hey everyone, Hope you're all doing great.

I'm reaching out to see if anyone else has encountered this issue:

We've been using the native Facebook Lead Ads integration with HubSpot (Native), but we're noticing a significant discrepancy in the number of leads being recorded.

Hubspot - Facebook Lead Ads.png

Meta is showing us a higher number of leads than what's actually making it into HubSpot. This means that not all the leads generated through Meta's lead forms are being properly transferred to HubSpot as contacts, which is causing us to miss out on valuable opportunities to nurture and convert those leads.

To confirm this mismatch, we've downloaded the Meta forms and manually searched for the leads in HubSpot. Sure enough, there are a bunch of leads that haven't been imported into HubSpot and don't exist as existing contacts either😱

So, my question is: has anyone else come across this issue? And if so, have you found a solution to fix it?

Any help or advice would be greatly appreciated!

Thanks a bunch,

0 Upvotes
5 Replies 5
MMcGurgan
Participant

Lead discrepancy between Facebook Lead Ads and HubSpot - Native Integration

We're having the same issue and have only been able to resolve it with manual review and improting to Hubspot. This issue is exclusively happeneing with Meta lead gen ads. Hubspot please inform us of a solution.

0 Upvotes
BiancaRB
Contributor

Lead discrepancy between Facebook Lead Ads and HubSpot - Native Integration

 

We have multiple FB lead forms synced to HS, as well as Google ads. 

 

Issue has only occurred sporadically with Facebook lead forms and all submissions have email addresses.

we also track FB submissions through Zapier so I can confirm that the lead form is correctly tracking thruogh Zapier, but the issue is with the FB/HS lead form integration itself.

 

In my situation I can see it last occurred on the 12th september on multiple FB lead form types and seeing to resolve after 1am on the 13th September.

 

Hopefully HubSpot support can assist in resolving this as it is quite integraal to our campaign and the automations that follow, that submissions are correctly recorded in HubSpot.

0 Upvotes
TomM2
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

Lead discrepancy between Facebook Lead Ads and HubSpot - Native Integration

Hey @Tete do the missing leads have an email addresses? Any time I've seen this happen the leadad submissions didn't have emails and the feature to allow contact creation without emails was disabled in HubSpot.

Tom Mahon
Technical Consultant | Solutions Engineer | Community Champion
Baskey Digitial

Book a consultation

Did my post help answer your query? Help the community (and me) by marking it as a solution.


Tete
Participant

Lead discrepancy between Facebook Lead Ads and HubSpot - Native Integration

Hi Tom, thanx for answering me.

I've verified each lead in my Facebook Forms and y found that all include the email field. So, it seems like there might be a technical issue with the native integration of Meta and Hubspot.
On the other hand I've found into the Meta Community Developer an issue related to this:
I shared you the link: https://developers.facebook.com/community?category=999797764203651
Many users from different platforms are reporting similar errors

Apparently there exists a problem from Meta side and developers are working on it.
Of course, it would be helpful to get Hubspot's opinion or an update on this issue.

Keep in touch and thanx again.

TracyG
Contributor | Elite Partner
Contributor | Elite Partner

Lead discrepancy between Facebook Lead Ads and HubSpot - Native Integration

I've had the same issue on MULTIPLE occasions and have not found any resolution from HubSpot sadly 😔

0 Upvotes