Issue with Lifecycle Stage Sync to Facebook - Anyone Else Experiencing This?

[JThrive]

Hello, I set up a HubSpot event to sync Marketing Qualified Leads (MQLs) into Meta as a conversion event whenever the life cycle stage changes. However, the event isn’t triggering in Hubspot. I can see MQLs showing up in HubSpot and even attributed to campaigns in the Campaign tab, but the actual MQL → Meta sync event never fires.

Could you help me troubleshoot why the sync isn’t happening?

[STierney]

Hey @JThrive - thanks for posting in the Community!

To clarify, is the trigger not occurring at any point? Or is it inconsistent in regards to when it does, and does not, trigger?

Shane, Community Manager

[JThrive]

Hello Stierny, it doesnt get trigger at any points while I'm seeing MQLs are attributed to Meta campaigns on Hubspot daily