How to push Deals in Google Ads or Linkedin

[Ronaldb12]

Hi Hubspot,

I've a question and I hope someone here can help me fix it. What do I need to do to see deals? We run Ads on Linkedin and Google but we see new contacts, new oppertunities but we never see a new deal.

Even if we change a deal to  'deal won' or 'deal closed' and the source is paid traffic, we never see it contributed to a certain Adgroup.

How come?

[HFisher7 · Accepted solution]

@Ronaldb12 - In the second row of your Ads dashboard there are 2 contacts attributed to that Ad campaign. Are either of these contacts associated to the closed won deal? 

The Deals column in the Ads dashboard will showthe number of Closed Won deals associated with the attributed contacts in the Total Contacts column.

Since the Total Contacts amount will vary depending on the selected attribution report, this metric will also vary based on attribution report. The below must be true to be attributed to an ad:

• The deal stage is Closed won.
• The deal is associated with a contact.
• The Close date property is populated and occurs after the ad interaction. 
• The associated contact Lifecycle stage is Customer. 
• The associated contact is attributed to an ad on the Ads dashboard.
• The correct date range is selected. The date range is based on the deal's Closed Won date.

This HubSpot knowledge base article might help: Ads attribution in HubSpot

Alternatively, navigate to Reports on the top navigation menu, then Reports again and click the orange Create report button on the right handside of the screen. 

From here you will be able to search and create the 'Deal totals by source' report, which shows the traffic sources of your deals. Filter this by 'Paid search' and breakdown by the drill down properties to see which ad campaigns the revenue came from. A custom report can also be built out to show you this information in the format you'd like it to be in.