How to advertise to on social media

[JMorello]

I'm an affiliate but have No idea how to get sales for my products ans how to attract customers 

[CynthiaRumph]

JMorello, I have created several business models. Consumer goods, services, B2B, and digital assets. Each has different strategies, and with that, different CRMs are more beneficial depending on the business model. SO, for instance, HubSpot is great for B2C, e-commerce, but really shines with B2B business models as it has more robust reporting for that model. So without knowing what your business DOES...I can not make a suggestion on how to attract more customers as an affiiliate. What is your value add? What pain points are you addressing? Knowing these will then be helpful in devising WHAT you need to DO...and then tactically HOW...where is where marketing and the affiliate part comes in.

I hope this is helpful.

[karstenkoehler · Accepted solution]

Hi @JMorello,

This is a broad question, and understandably so – advertising on social media as an affiliate involves a number of moving parts, from understanding your audience to crafting effective content and selecting the right platforms. If you're just starting out and aren't sure how to attract customers or generate sales, the key is to focus first on building trust and offering value, rather than jumping straight into promotion. (As a note of transparency, this response was generated with the help of AI, but it's grounded in widely accepted digital marketing principles.)

As an affiliate, your role is to bridge the gap between the product and the potential customer by demonstrating the value the product offers. People rarely buy something just because a link appears in front of them; they need to see how it fits into their lives or solves a problem they care about. On social media, this means creating content that speaks to your audience’s pain points or desires – whether that’s through short videos, tutorials, personal stories, or clear explanations of how the product works and why it’s useful. Instead of highlighting the features, emphasize the outcomes or benefits someone could gain by using it.

You don’t need a large following to begin, but you do need relevance. Targeting a specific audience segment and consistently sharing helpful, engaging content will do more for your conversions than trying to go viral. Engage in communities related to your niche, respond to comments, answer questions, and position yourself as someone who understands what your audience is looking for. As you gain traction, you can explore small-scale paid advertising, but even with organic methods, if your content is genuinely useful, people will start to respond. The goal is to become a trusted voice in your space – sales follow trust.

Best regards!