If you connect your Google Ads under the Ads section it will start to show conversion data there. It can be filtered by date range and can be broken down by campaign or campaign group and will even tell you which ad they clicked on.
Not sure if that's what you're looking for but I hope it helps.
So as to view the campaign/ads parameters inside the lead info please make sure that you've synced Google Ads or any other ad platform with Hubspot.
If yes, go to marketing>ads you can view the conversions or number of contacts created.
A better way to track the leads is by passing UTM parameters.
If you're passing UTM parameters in all your campaigns (which ideally you should), make sure you've web analytics enabled (help guide)
Once enabled, you can go to reports>Analytics Tools>Traffic Analytics>UTM parameters.
Here you can track all the contacts created/conversions happen based upon any campaigns/ads in which you're using UTM parameters
Hope this helps!
3 weeks ago - last edited 3 weeks ago
Passing the UTM paramters is what I'm accustomed to.
However, what's been described above doesn't get the value of the UTM parms into fields within the contact record. If it's not there, it cannot be synched to corresponding fields in a lead or contact record in Salesforce.
I want the search term, campaign, and ad group UTM parms in a field in HubSpot, and in a field in Salesforce, so I can ultimately do opportunity reporting by keyword in Salesforce.
What is current best practice around this? In the past, I would have created lead-level fields for each UTM parm, etc. Is this still best practice?
Cross-referencing these related posts: https://community.hubspot.com/t5/Ads/Tracking-URL-s-for-managing-ads/m-p/245890#M355