Header or integration for Google Ads, Analytics, Hotjar tracking?SOLVE
Feb 11, 2020 1:56 PM
I'm trying to figure out if it is better to track Google Ads and Analytics through adding their pixel via Hubspot? Or by adding the global site tag for each to every page via the Header field in Settings > Pages
If I choose to add the Google Ads global site tag and remarkeing tag via the Header field will I still see GCLID information associated with a contact's last click before conversion?
Will I get GCLID level info attaching everything via Hupspot?
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Mar 5, 2020 12:04 AM
HubSpot is able to track Google, Facebook & LinkedIn Ads. Please see the tracking guide here.
To your question, I would suggest using the Google Tag Manager to manage all of your tracking pixels and tags. Create a Google Tag Manager (GTM) code and put it on HubSpot Global site settings. Here's a HubSpot guide. Then put your Google Ads, Analytics, Hotjar, Facebook or any other kinds of tags in GTM, and configure how do you want to trigger that code. Here's a GTM guide. For example, you can fire your Google Analytics code on all pages. You can fire specific goal conversion tracking Google Ads pixels in certain pages, such as thank you page.